Scarborough Research measures consumers where they live. Our 81 local market studies cover adults ages 18+ in the top 81 DMAs*. We conduct our surveys directly in these markets - talking with consumers in their communities to deliver insights about their lives.

Scarborough's Local Market Studies help local media sales and research professionals analyze opportunities in their markets. Using Scarborough information, sales people can become valued marketing consultants to their clients.

Marketers use Scarborough's Local Market Studies to foster local co-branding and sponsorship opportunities, increase market penetration, analyze local media opportunities, and keep their finger on the pulse of local competition.

With more than 30 years of experience, Scarborough Research has become the nation's leader in local market research. Starting with 10 local markets, we've grown to include a total of 81 top markets across the country.

Scarborough Research is considered a leading resource in local market information. For a taste of Scarborough’s local data, visit www.weknowthelocals.com.