Scarborough Research is your premier source for consumer shopping insights. We measure the shopping patterns, lifestyles and media habits of consumers locally, regionally and nationally. From retail to home improvement stores to cell phone to travel, Scarborough measurements detail the dynamic lives of American adults.

A Media Rating Council (MRC) local and regionally accredited service, media and marketers use Scarborough data to buy and sell media, acquire and retain customers, develop business plans, increase market penetration, roll-out new products, distinguish brands, better understand the marketplace and monitor competitors. Marketers, media executives, and local media salespeople, members of the press, advertising agencies and industry analysts find that Scarborough data is a necessary tool to keep their finger on the pulse of the American consumer.

Scarborough Research’s services include 81 local market studies and a national database. Our data spans 2,000 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns.

Scarborough also offers specialized services including Ciudad Hispana de Scarborough, a suite of Hispanic marketing research services, and Custom Analytics, a service which enables marketers to get the most out of their customer data and develop more effective customer relationship management programs.

The company was founded in 1975. It was developed as a newspaper measurement tool and continues to be the media currency in that industry. In the early 1990’s Scarborough expanded to include broader media and lifestyle research. Today, the company has clients spanning local and national media, advertising agencies, sports teams & leagues, major advertisers, and outdoor companies.

Scarborough is a joint partnership with The Nielsen Company and Arbitron, Inc.