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Case Studies

Scarborough, now a Nielsen service, spans from retail shopping patterns, cross-platform media usage, lifestyle habits to beverage data, automotive preferences, detailed demographics and much more. Click on the case studies below to see how advertising agencies, media companies, marketers, sports teams and leagues use Nielsen Scarborough local insights in diverse ways and how we help clients turn insights into actions to achieve winning strategies.

It goes without saying: Prospecting for new business is challenging in today’s environment. So how do you get a leg up? It’s about understanding your potential client’s...

America’s diversity is growing at a fast pace. That means understanding the subtleties of the cultural mix – at the local market level – is even more important. If you look at Hispanic...

Traditional and digital media landscapes are ever-changing. New media and communication networks are emerging, and adaptation rates vary greatly by local market, as well as by the type of consumer....

Media options – from traditional to digital to social – are continuing to grow and evolve at a record pace. Changes in the ways consumers are engaging with media are also making it more...
Profiling consumers – beyond demographics – allows you to create a complete picture of their lifestyles, shopping patterns and behaviors. You can take those common interests, match them up with...
Consumers are exposed to advertising in virtually every part of their daily routine. Just imagine the number of ad exposures consumers receive in a one hour period when watching TV, while checking...
If you advertise in markets or areas where there’s a low penetration of potential customers, it can harm your campaign and quickly waste your advertising budget. That’s why determining the...
For brands, aligning with sports properties can produce results that increase awareness and, most importantly, drive bottom line sales. After all, there are few customer groups in the U.S. that are...

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