Sports Sponsorship Opportunities
Companies know the value of sponsorships, they just need to understand your fan and how they intersect with their business.
For brands, aligning with sports properties can produce results that increase awareness and, most importantly, drive bottom line sales. After all, there are few customer groups in the U.S. that are more passionate than sports fans. And if that passion transfers to the supportive sponsors in a meaningful way, the results are significant.
A pro sports team in Minneapolis didn’t have a current sponsor in the home improvement category. The two main players in the space – Home Depot and Lowe’s – hadn’t shown any interest in local sponsorships in the past. So the pro sports team decided to build an approach that targeted these types of retailers, as well as manufacturers.
The team worked together with the two companies to establish a program to drive game attendees to the retailer for product discounts within days of a home team victory. Both the lawn care company and the retailer put metrics in place ahead of time to measure the results, and each recorded eye-opening sales increases in the promotional period.