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Case Studies

Scarborough, now a Nielsen service, spans from retail shopping patterns, cross-platform media usage, lifestyle habits to beverage data, automotive preferences, detailed demographics and much more. Click on the case studies below to see how advertising agencies, media companies, marketers, sports teams and leagues use Nielsen Scarborough local insights in diverse ways and how we help clients turn insights into actions to achieve winning strategies.

Even with the fragmentation of information distribution, newspapers continue to be a successful and highly competitive industry. Individuals still spend an average of one hour reading their Sunday...
Given an extremely fragmented automotive marketplace, today’s manufacturers must produce and market vehicles to specific segments of people. The use of segmentation in the automotive space goes back...
Sports teams receive revenue from ticket sales, advertising and sponsorships. These sources of revenue ebb and flow along with the success and longevity of the franchise, so it’s critical for the...
One of the major revenue streams for television service providers are sales of their local and regional advertising inventories. But as consumer video content consumption fragments across numerous...
As the Hispanic population in the U.S. continues to grow at unprecedented rates, there’s an on-going marketing need to understand Hispanic consumers cross-culturally and generationally. Traditional...
The sheer array of tickets available to today’s sports fan is prolific. Single game tickets, group tickets, partial season plans, full season plans, club seats, suites and all-inclusive sections are...

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