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Data Release Schedule

Scarborough is now a Nielsen service and is the authority on local, measuring over 120 local markets across the United States. Our data spans 2,000 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns. Methodologies vary by market.

Market Release Dates

Designated Market Area

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marketrelease 1release 2
May 01, 2014
Oct. 30, 2014
May 29, 2014
Nov. 26, 2014
Apr. 10, 2014
Oct. 09, 2014
May 29, 2014
Nov. 26, 2014
May 29, 2014
Nov. 26, 2014
May 15, 2014
Nov. 13, 2014
Aug. 01, 2014
May 15, 2014
Nov. 13, 2014
May 22, 2014
Nov. 20, 2014
May 29, 2014
Nov. 26, 2014
Aug. 29, 2014
Jun. 26, 2014
Dec. 23, 2014
May 15, 2014
Nov. 13, 2014
Aug. 15, 2014
Jun. 19, 2014
Dec. 18, 2014
May 08, 2014
Nov. 06, 2014
May 22, 2014
Nov. 20, 2014
May 15, 2014
Nov. 13, 2014
Jun. 05, 2014
Dec. 04, 2014
Jul. 25, 2014
Jun. 05, 2014
Dec. 04, 2014
Aug. 01, 2014
Aug. 01, 2014
May 01, 2014
Oct. 30, 2014

Pages

Metro Market Area

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marketrelease 1release 2
Akron, OH
May 16, 2013
Nov. 14, 2013
Albany/Schenectady/Troy, NY
May 2, 2013
Oct. 31, 2013
Albuquerque, NM
May 30, 2013
Nov. 27, 2013
Appleton/Oshkosh, WI
Jun. 20, 2013
Dec. 19, 2013
Asheville, NC
Jun. 6, 2013
Dec. 5, 2013
Atlanta, GA
Apr. 11, 2013
Oct. 10, 2013
Austin, TX
May 30, 2013
Nov. 27, 2013
Bakersfield, CA
May 30, 2013
Nov. 27, 2013
Baltimore, MD
May 16, 2013
Nov. 14, 2013
Birmingham, AL
May 16, 2013
Nov. 14, 2013
Boston, MA
May 23, 2013
Nov. 21, 2013
Buffalo/Niagara Falls, NY
May 30, 2013
Nov. 27, 2013
Charlotte/Gastonia, NC | Rock Hill, SC
May 16, 2013
Nov. 14, 2013
Chattanooga, TN
Jun. 20, 2013
Dec. 19, 2013
Chicago, IL
May 9, 2013
Nov. 7, 2013
Cincinnati, OH
May 23, 2013
Nov. 21, 2013
Cleveland, OH
May 16, 2013
Nov. 14, 2013
Colorado Springs, CO
Jun. 6, 2013
Dec. 5, 2013
Columbus, OH
Jun. 6, 2013
Dec. 5, 2013
Dallas/Ft. Worth, TX
May 2, 2013
Oct. 31, 2013
Daytona Beach, FL
Apr. 11, 2013
Oct. 10, 2013
Denver/Boulder, CO
May 9, 2013
Nov. 7, 2013
Des Moines, IA
May 9, 2013
Nov. 7, 2013
Detroit, MI
Apr. 18, 2013
Oct. 17, 2013

Pages

Local Market Hispanic Studies

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marketrelease 1release 2
Chicago, IL
May 30, 2013
Nov. 27, 2013
Dallas, TX
May 30, 2013
Nov. 27, 2013
Fresno, CA
May 23, 2013
Nov. 21, 2013
Hispanic Multi-Market Studies
Sep. 19, 2013
Mar. 20, 2014
Houston, TX
Jun. 6, 2013
Dec. 5, 2013
Los Angeles, CA*
Apr. 18, 2013
Oct. 17, 2013
Miami, FL*
Apr. 18, 2013
Oct. 17, 2013
New York, NY*
May 16, 2013
Nov. 14, 2013
Phoenix, AZ
May 23, 2013
Nov. 21, 2013
Sacramento, CA
Jun. 6, 2013
Dec. 5, 2013
San Antonio, TX
May 23, 2013
Nov. 21, 2013
San Francisco, CA
May 30, 2013
Nov. 27, 2013

Multi-Market Database

Multi-Market Database

This database aggregates Scarborough’s 77 local markets measured allowing media and marketing professionals to look in-depth at consumer patterns, specific brands and stores that are common in two or more markets. Additionally, you can create custom CBSA/DMA geographics.

Market Release 1 Release 2
Multi-Market Sep 18, 2014 Mar 19, 2015

Scarborough USA+

Scarborough USA+

Market Release 1 Release 2
USA+ Aug 21, 2014 Feb 19, 2015

Nielsen Scarborough Local Markets are released once or twice a year. Fieldwork dates and collection methodology for each market can be found on the individual market pages. Click on the markets in the DMA tab above to learn more.