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Data Release Schedule

Scarborough is now a Nielsen service and is the authority on local, measuring over 120 local markets across the United States. Our data spans 2,000 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns. Methodologies vary by market.

Market Release Dates

Designated Market Area

marketrelease 1release 2
marketrelease 1release 2
Apr. 30, 2015
Oct. 29, 2015
May 28, 2015
Nov. 25, 2015
Apr. 09, 2015
Oct. 08, 2015
May 28, 2015
Nov. 25, 2015
May 28, 2015
Nov. 25, 2015
May 14, 2015
Nov. 12, 2015
Aug. 03, 2015
May 14, 2015
Nov. 12, 2015
May 21, 2015
Nov. 19, 2015
May 28, 2015
Nov. 25, 2015
Aug. 10, 2015
Jun. 25, 2015
Dec. 23, 2015
May 14, 2015
Nov. 12, 2015
Jul. 27, 2015
Jun. 18, 2015
Dec. 17, 2015
May 07, 2015
Nov. 05, 2015
May 21, 2015
Nov. 19, 2015
May 14, 2015
Nov. 12, 2015
Jun. 04, 2015
Dec. 03, 2015
Jul. 27, 2015
TBD
Jun. 04, 2015
Dec. 03, 2015
Jul. 27, 2017
Aug. 03, 2015
Apr. 30, 2015
Oct. 29, 2015

Pages

Metro Market Area

marketrelease 1release 2
marketrelease 1release 2
Akron, OH
May 16, 2013
Nov. 14, 2013
Albany/Schenectady/Troy, NY
May 2, 2013
Oct. 31, 2013
Albuquerque, NM
May 30, 2013
Nov. 27, 2013
Appleton/Oshkosh, WI
Jun. 20, 2013
Dec. 19, 2013
Asheville, NC
Jun. 6, 2013
Dec. 5, 2013
Atlanta, GA
Apr. 11, 2013
Oct. 10, 2013
Austin, TX
May 30, 2013
Nov. 27, 2013
Bakersfield, CA
May 30, 2013
Nov. 27, 2013
Baltimore, MD
May 16, 2013
Nov. 14, 2013
Birmingham, AL
May 16, 2013
Nov. 14, 2013
Boston, MA
May 23, 2013
Nov. 21, 2013
Buffalo/Niagara Falls, NY
May 30, 2013
Nov. 27, 2013
Charlotte/Gastonia, NC | Rock Hill, SC
May 16, 2013
Nov. 14, 2013
Chattanooga, TN
Jun. 20, 2013
Dec. 19, 2013
Chicago, IL
May 9, 2013
Nov. 7, 2013
Cincinnati, OH
May 23, 2013
Nov. 21, 2013
Cleveland, OH
May 16, 2013
Nov. 14, 2013
Colorado Springs, CO
Jun. 6, 2013
Dec. 5, 2013
Columbus, OH
Jun. 6, 2013
Dec. 5, 2013
Dallas/Ft. Worth, TX
May 2, 2013
Oct. 31, 2013
Daytona Beach, FL
Apr. 11, 2013
Oct. 10, 2013
Denver/Boulder, CO
May 9, 2013
Nov. 7, 2013
Des Moines, IA
May 9, 2013
Nov. 7, 2013
Detroit, MI
Apr. 18, 2013
Oct. 17, 2013

Pages

Local Market Hispanic Studies

marketrelease 1release 2
marketrelease 1release 2
Chicago, IL
28-May-15
25-Nov-15
Dallas, TX
28-May-15
25-Nov-15
Fresno, CA
21-May-15
19-Nov-15
Hispanic Multi-Market Studies
17-Sep-15
17-Mar-16
Houston, TX
4-Jun-15
3-Dec-15
Los Angeles, CA*
16-Apr-15
15-Oct-15
Miami, FL*
16-Apr-15
25-Oct-15
New York, NY*
14-May-15
12-Nov-15
Phoenix, AZ
21-May-15
19-Nov-15
Sacramento, CA
4-Jun-15
3-Dec-15
San Antonio, TX
21-May-15
19-Nov-15
San Francisco, CA
28-May-15
19-Nov-15

Multi-Market Database

Multi-Market Database

This database aggregates Scarborough’s 77 local markets measured allowing media and marketing professionals to look in-depth at consumer patterns, specific brands and stores that are common in two or more markets. Additionally, you can create custom CBSA/DMA geographics.

Market Release 1 Release 2
Multi-Market Aug 7, 2014 Feb 5, 2015

Scarborough USA+

Scarborough USA+

Market Release 1 Release 2
USA+ Aug 21, 2014 Feb 19, 2015

Nielsen Scarborough Local Markets are released once or twice a year. Fieldwork dates and collection methodology for each market can be found on the individual market pages. Click on the markets in the DMA tab above to learn more.