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Data Release Schedule

Scarborough is now a Nielsen service and is the authority on local, measuring over 120 local markets across the United States. Our data spans 2,000 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns. Methodologies vary by market.

Market Release Dates

marketrelease 1release 2
marketrelease 1release 2
28-Apr-16
20-Oct-16
26-May-16
23-Nov-16
Allentown, PA
19-Aug-16
3-Feb-17
Alpina, MI
28-Apr-17
7-Apr-16
6-Oct-16
Atlantic City, NJ
30-Sep-16
24-Mar-17
28-May-16
23-Nov-16
26-May-16
23-Nov-16
12-May-16
10-Nov-16
5-Aug-16
17-Feb-17
12-May-16
10-Nov-16
Boise, ID
7-Oct-16
19-May-16
17-Nov-16
26-May-16
23-Nov-16
Cedar Rapids, IA
23-Sep-16
Champaign-Springfield, IL
23-Sep-16
2-Sep-16
17-Feb-17
23-Jun-16
22-Dec-16
12-May-16
10-Nov-16
16-Jun-16
15-Dec-16
5-May-16
3-Nov-16
19-May-16
17-Nov-16
12-May-16
10-Nov-16

Pages

Local Market Hispanic Studies

marketrelease 1release 2
marketrelease 1release 2
Chicago, IL
26-May-16
23-Nov-16
Dallas, TX
26-May-16
23-Nov-16
Fresno, CA
19-May-16
17-Nov-16
Hispanic Multi-Market Studies
15-Sep-16
16-Mar-17
Houston, TX
2-Jun-16
1-Dec-16
Los Angeles, CA*
14-Apr-16
13-Oct-16
Miami, FL*
14-Apr-16
13-Oct-16
New York, NY*
12-May-16
10-Nov-16
Phoenix, AZ
19-May-16
17-Nov-16
Sacramento, CA
2-Jun-16
1-Dec-16
San Antonio, TX
19-May-16
17-Nov-16
San Francisco, CA
26-May-16
23-Nov-16

Multi-Market Database

Multi-Market Database

This database aggregates Scarborough’s 77 local markets measured allowing media and marketing professionals to look in-depth at consumer patterns, specific brands and stores that are common in two or more markets. Additionally, you can create custom CBSA/DMA geographics.

Market Release 1 Release 2
Multi-Market Aug 4, 2016 Feb 2, 2017

Scarborough USA+

Scarborough USA+

Market Release 1 Release 2
USA+ Aug 18, 2016 Feb 16, 2017

Nielsen Scarborough Local Markets are released once or twice a year. Fieldwork dates and collection methodology for each market can be found on the individual market pages. Click on the markets in the DMA tab above to learn more.