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Data Release Schedule

Scarborough is now a Nielsen service and is the authority on local, measuring over 120 local markets across the United States. Our data spans 2,000 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns. Methodologies vary by market.

Market Release Dates

Designated Market Area

marketrelease 1release 2
marketrelease 1release 2
30-Apr-15
29-Oct-15
28-May-15
25-Nov-15
Allentown, PA
Week of 8/17/15
TBD
9-Apr-15
8-Oct-15
Atlantic City, NJ
Week of 9/28/15
TBD
28-May-15
25-Nov-15
28-May-15
25-Nov-15
14-May-15
12-Nov-15
Week of 8/3/15
TBD
14-May-15
12-Nov-15
Boise, ID
Week of 10/26/15
21-May-15
19-Nov-15
28-May-15
25-Nov-15
Cedar Rapids, IA
Week of 9/21/15
Champaign-Springfield, IL
Week of 9/21/15
Week of 8/31/15
TBD
25-Jun-15
23-Dec-15
14-May-15
12-Nov-15
Week of 8/10/15
18-Jun-15
17-Dec-15
7-May-15
5-Nov-15
21-May-15
19-Nov-15
14-May-15
12-Nov-15
4-Jun-15
3-Dec-15

Pages

Local Market Hispanic Studies

marketrelease 1release 2
marketrelease 1release 2
Chicago, IL
28-May-15
25-Nov-15
Dallas, TX
28-May-15
25-Nov-15
Fresno, CA
21-May-15
19-Nov-15
Hispanic Multi-Market Studies
17-Sep-15
17-Mar-16
Houston, TX
4-Jun-15
3-Dec-15
Los Angeles, CA*
16-Apr-15
15-Oct-15
Miami, FL*
16-Apr-15
25-Oct-15
New York, NY*
14-May-15
12-Nov-15
Phoenix, AZ
21-May-15
19-Nov-15
Sacramento, CA
4-Jun-15
3-Dec-15
San Antonio, TX
21-May-15
19-Nov-15
San Francisco, CA
28-May-15
19-Nov-15

Multi-Market Database

Multi-Market Database

This database aggregates Scarborough’s 77 local markets measured allowing media and marketing professionals to look in-depth at consumer patterns, specific brands and stores that are common in two or more markets. Additionally, you can create custom CBSA/DMA geographics.

Market Release 1 Release 2
Multi-Market Aug 6, 2015 Feb 4, 2016

Scarborough USA+

Scarborough USA+

Market Release 1 Release 2
USA+ Aug 20, 2015 Feb 18, 2016

Nielsen Scarborough Local Markets are released once or twice a year. Fieldwork dates and collection methodology for each market can be found on the individual market pages. Click on the markets in the DMA tab above to learn more.