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Market Trends

Market data past and present- Gain perspective on today by seeing how things have changed over time

Knowing where things stand today isn’t always enough. Sometimes you need the perspective that the past can provide to fully understand how things have gotten to where they are today. By looking back in time, you can see how patterns and trends have developed to arrive at where we are today. What is driving these changes? How quickly are things developing? When was the tipping point that took something from cutting edge to mainstream? Looking back in time can give you that perspective to help you get a clearer view of where things are going.

What we offer.

Nielsen Scarborough trend reports allow you to look back at any target over a selected time period. Year-over-year, 5 years, 10 years, in some cases longer. For example, you have a sponsorship up for renewal. Our data can examine how your sponsor partner has moved the needle with your customers, from before the partnership through today. Go deeper to see which segments of your customers are responding most favorably over time and which may be lagging in order to make adjustments. We have the ability to trend across most of our available data over various periods of time and will advise you what is possible based on your needs.

A standard market trend report includes:

  • Trended insights that span your selected time period for one or more targets
  • Call outs explaining how to read the report
  • A consultation with an analyst to discuss your report.

How do I get started?

It’s easy.  Just determine what you need to trend.  Are you looking to see if your sponsorships are effective?  Perhaps you want to look at a specific segment and see how well they have adapted to technology?  If you need help narrowing down your search, no worries, we got you covered. 

Whether you need a report, a brief executive summary or a full-blown PowerPoint Presentation, Nielsen Express Analytics gets you what you need in a hurry. Just speak with our expert analysts to find out the best deliverable for you.

Valuable Insights

  • 10% of adults 25-54 got their cents off coupons from the internet, in 2008. Compare that to 19% in 2012.
  • 36% of business travelers used Southwest airlines in 2008. Compare that to 45% in 2012.

  • In 2008, 12% of adults who say they always vote in presidential elections, read or contributed to a blog. That number rose to 16% in 2012.

Click here to view an example of a Market Trend Report or view our other deliverable examples. 

To learn more about applying consumer research. VISIT CASE STUDIES »

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