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Studies
Studies
Check out the latest consumer trends reports from Scarborough!
Data for 2012 starts releasing in April
Implement these expanded insights into your sales and marketing strategies!
Banking & Financial
INSTITUTION USED/ PRIMARY BANK*
SERVICES HAVE OR USE AT PRIMARY BANK*
- ATM Card
- Auto Loan
- Certificate of Deposit (CD)
- Checking Account
- Debit Card
- Home Improvement Loan or Home Equity Loan
- Home Mortgage
- IRA
- Money Market
- Account
- Online Banking
- Online Bill Pay
- Personal Loan
- Refinance Home Mortgage
- Savings Account
- 401K Plan
- 529 Plan/College Savings Plan
CREDIT CARD BRAND USED PAST 3 MONTHS
TYPES OF ORGANIZATIONS CONTRIBUTED TO IN THE PAST 12 MONTHS*
- Arts/Cultural
- Environmental
- Healthcare/Medical
- Political
- Religious
- Social Care/Welfare
- Other Organization
INVESTMENTS*
- Bonds
- Money Market Funds
- Mutual Funds
- Second Home/Real Estate Property
- Stocks/Stock Options
- Other Securities & Investments
SERVICES USED PAST 12 MONTHS*
- Accountant
- Attorney
- Bankruptcy
- Personal Injury
- Other
- Cash Advance or Title Loan Shop
- Check Cashing
- Financial Planner
- Funeral Pre-Planning
- Online Investing/Stock Trading
- Real Estate Agent
- Buy/Rent/Sell
- Stockbroker
- Travel Agent
- Tutoring Service
- Wire Transfer
INSURANCE
- Auto*
- Provider
- Homeowners/Renters*
- Provider
- Life
- Health
- Type
- Provider
- Group
- Individual
COMPANY PURCHASE DECISION PARTICIPANT
- Office Equipment/Office Supplies
- Overnight Delivery Services
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