Banking & Financial Market Research

Scarborough’s comprehensive banking and financial market research provides insights and data into the banking, financial and insurance industries. Our consumer data includes trends in bank services, credit card use, and investments. Below is a complete list of Scarborough’s banking, financial and insurance market research measurements.

INSTITUTION USED/ PRIMARY BANK* (Services Have or Used at Primary Bank*)

• ATM Card
• Auto Loan
• Certificate of Deposit (CD)
• Checking Account
• Debit Card
• Home Improvement Loan or Home Equity Loan
• Home Mortgage
• IRA
• Money Market Account
• Online Banking
• Online Bill Pay
• Personal Loan
• Refinance Home Mortgage
• Savings Account
• 401K Plan
• 529 Plan/College Savings Plan

CREDIT CARD BRAND USED PAST 3 MONTHS

TYPES OF ORGANIZATIONS CONTRIBUTED TO IN THE PAST 12 MONTHS*

• Arts/Cultural
• Environmental
• Healthcare/Medical
• Military/Veterans
• Political
• Religious
• Social Care/Welfare
• Other Organization

INVESTMENTS*

• Bonds
• Money Market Funds
• Mutual Funds
• Second Home/Real Estate Property
• Stocks/Stock Options
• Other Securities & Investments

SERVICES USED PAST 12 MONTHS*

• Accountant
• Attorney
• Bankruptcy
• Personal Injury
• Other
• Cash Advance or Title Loan Shop
• Check Cashing
• Coin Cashing Service (Coinstar, etc.)
• Financial Planner
• Funeral Pre-Planning
• Online Investing/Stock Trading
• Real Estate Agent
• Buy/Rent/Sell
• Stockbroker
• Travel Agent
• Tutoring Service
• Wire Transfer

INSURANCE

• Auto*
• Provider
• Homeowners/Renters*
• Provider
• Life
• Health
• Type
• Provider
• Group
• Individual

COMPANY PURCHASE DECISION PARTICIPANT

• Office Equipment/Office Supplies
• Overnight Delivery Services

*Household Measurements