Beverage & Alcohol Trends

Scarborough’s beverage and alcohol trends include beer demographics, wine consumption and non-alcoholic consumer data. Below is a complete list of alcohol trends and beverage consumer measurements from Scarborough.

BRANDS OF NON – ALCOHOLIC BEVERAGE DRANK PAST 7 DAYS & MOST OFTEN

• Bottled/Canned Tea
• Bottled Water
• Enhanced Water
• Any Flavored Water
• Energy Drink
• Fruit Juice
• Fruit Drink
• Soft Drink
• Regular
• Diet
• Sports Drink
• Specialty Coffee
• Iced
• Hot

ALCOHOLIC BEVERAGES DRANK PAST 7 DAYS/MOST OFTEN

• Beer
• Hard Cider
• Liquor (Spirits)
• Wine
• Wine Coolers

USUAL PRICE RANGE FOR WINE PURCHASED IN A STORE

WINE PURCHASED PAST 3 MONTHS

• Brand
• Type
• Drink Most Often

FREQUENCY OF WINE CONSUMPTION

BEER CONSUMPTION PAST 30 DAYS & BRAND DRANK MOST OFTEN

• Type
• Domestic Regular
• Domestic Light
• Hard Cider
• Imported
• Non-Alcoholic
• Malt Liquor
• Malt Alternative
• Microbrew

TYPES OF LIQUOR DRANK PAST 30 DAYS

PLACES PURCHASED BEER, WINE, OR LIQUOR PAST 30 DAYS

• Club Store
• Convenience Store
• Drug Store
• Grocery Store
• Liquor Store
• Nightclub/Bar
• Sit-Down Restaurant
• Stadium/Arena
• Other Place

*Age 30-44