Alisa Joseph
Vice President, Advertiser Marketing Services

Vice President of Scarborough’s Advertiser Marketing Services division, Alisa Joseph, leads the company’s efforts to serve the unique needs of marketers, nationwide. With a career history spanning the marketing, advertising, television and research arenas, Alisa is uniquely poised to offer succinct, high-end solutions to advertisers looking to fine-tuning their marketing efforts. Using the power of Scarborough’s local, regional, national database, Alisa adeptly guides clients through scenarios which demonstrate how they can gain competitive advantage through: multi-cultural targeting, sponsorship and event marketing, competitive profiling, co-branding and promotional partnerships, channel analysis and media strategy development. Alisa has extensive experience working with an impressive variety of marketers across a wide array of categories to deliver programs that distinguish her clients as leaders within their business sector.