Cheryl Greenblatt
Senior Vice President, Television

As Senior Vice President of Television for Scarborough Research, Cheryl Greenblatt oversees Scarborough’s broadcast television division. She is chief liaison with partner company, Nielsen Media Research, and works closely with all of Nielsen’s account representatives, managers, and trainers who sell and service Scarborough to broadcast stations across the U.S.

Cheryl began working for Scarborough in 1998 from Nielsen Media Research where she was an account executive within the Northeast region of NSI. Cheryl began her broadcast career at WPHL-TV in Philadelphia, PA, where she was the Research Director and Sales Promotions coordinator for six years. She has a Bachelor of Arts degree in Communications from the University of Delaware.

Cheryl has been the recipient of several Scarborough awards including Television Salesperson of the Year (1999) and Employee of the Year (1999). A native of Philadelphia, Cheryl currently resides in New York City with her husband and two daughters.