Carol Hanley
Senior Vice President, Sales, U.S. Media Services, Arbitron, Inc.

Carol Hanley is the Senior Vice President, Sales, U.S. Media Services, responsible for overseeing the successful development and implementation of all sales and marketing efforts for Scarborough Research and Arbitron’s advertising agency, advertiser and cable customers. In this capacity, she leads sales efforts for all of U.S. Media, including local and group radio stations; national radio services; local and group agencies; and cable.

Ms. Hanley first joined Arbitron in 1987, working with the Radio Station Sales division in Chicago, later moving to the Advertiser/Agency division, where she assumed a leadership role as Midwest manager. She was responsible for significantly growing that division’s business. From 1997 through December 2000 she took a career-enhancing hiatus from Arbitron to become partner in Morrison and Abraham, one of the industry’s premiere new business media consultancies.

Ms. Hanley rejoined Arbitron in 2001 as Vice President, Sales, Advertiser/Agency Services. In 2003, she was promoted to Senior Vice President, Advertiser/Agency/Cable Services, where she introduced strategies to help today’s agencies, marketers and cable clients distinguish themselves in the marketplace through Scarborough’s consumer insight data and Arbitron’s sophisticated suite of media research, planning and buying data and software.

Ms. Hanley makes her home in Chicago.