David Reifer
Vice President, Chief Financial Officer

David Reifer is the Vice President and Chief Financial Officer at Scarborough Research. In this role, David directs all of the company's financial operations, working closely with his staff and the Scarborough Executive team to analyze and create new solutions and products for clients and prospects.

David joined The Nielsen Company (one of Scarborough's parent companies) as a Senior Financial Analyst. Since that time, David has held increasingly more responsible roles at both Nielsen and Scarborough, ultimately serving as Scarborough's Chief Financial Officer.

During his time at Scarborough, David has managed and led the implementation of numerous financial systems and processes. These innovations have allowed Scarborough's management to act on timely and accurate information when making decisions to improve and expand Scarborough's products and services for clients.

David holds a Bachelor of Science degree in Economics from the State University of New York at Albany and holds a Master of Business Administration degree in Finance from Baruch College. An avid sports fan, David is also the Board President of the local Youth Baseball league in the New York suburb where he resides with his wife and two sons.