Howard Goldberg
Senior Vice President, Radio, Sports Marketing and Outdoor Media

Howard Goldberg leads Scarborough’s Radio, Sports Marketing and Outdoor Media divisions. Under his direction, the radio division has grown to include clients from across the spectrum of the radio industry from traditional radio stations to rep firms, public radio and radio networks. Scarborough Sports Marketing clients represent a variety of leagues, teams, collegiate sports, sports marketing agencies and emerging sports in the US. Howard created the company’s training division which teaches clients how to develop consumer insights and get the most out of their data investment. Howard also oversees the Outdoor Media division, a young, fast-growing sector for Scarborough that provides the outdoor media companies across the US with the same powerful consumer insight tools their media counterparts have.

Howard has 14 years of experience in the media and research industries. He began his career in radio in Lansing, MI and worked for Katz Radio and Courtney Communications. Howard’s tenure with Scarborough began in 1990 as an account executive in the radio and agency sales divisions. He later moved to the media software company, Tapscan, where he achieved the highest sales in the country while manager of the Midwestern region. He returned to Scarborough in 1998 as a senior account executive in the television division and later was promoted to create and lead Scarborough’s training services. Howard joined the Sports Marketing Division in 1999 and added the Radio Division to his roster of responsibilities in 2001, followed by Outdoor Media in 2004.

Howard earned his bachelor's degree in advertising from Michigan State University. He is a member of the Broadcast Advertising Club of Chicago, the Media Research Club of Chicago, the National Sports Marketing Network, and the Founders Club of the National Sports Forum.

Howard is a loyal fan of his almamater, MSU and enjoys watching Spartans games with his wife and two children.