By using Scarborough information to discover your customers – who they are, where they live, and their buying behavior – your marketing and advertising efforts will be more relevant, efficient and effective. You will gain a better understanding of the marketplace, your competitors and the landscape of American consumers today.
This area of our site is your blueprint for what consumer research measurements can be found and cross-referenced in the 2012 Scarborough Study. The measurements are broken down into categories such as: automotive, beverage, lifestyle, retail and more. All of the consumer research measurements can be combined to provide you with a multi-faceted and well-informed outreach plan to help you understand the buying behaviors of your finest consumer.