Ciudad Hispana de Scarborough, translated the “Hispanic City of Scarborough,” is a suite of Hispanic consumer research services that brings you insights into this unique marketplace. The suite enables marketers to develop strategies that lead to more targeted promotions, co-branding and sponsorship opportunities, and more informed decisions about the buying and selling of advertising.

Scarborough’s unprecedented Hispanic sample– more than 35,000 Hispanics– enables a more precise analysis of Hispanic consumers. We go to great lengths to ensure the most robust Hispanic sample possible, including using bilingual interviewers and questionnaires.

There are two primary products in Ciudad Hispana de Scarborough:

The Scarborough Hispanic Multi-Market Study
The Hispanic Multi-Market Study offers media and marketers a tool to examine this significant consumer group across 32 of the most concentrated Hispanic DMAs. With a sample size of more than 32,000 respondents, subscribers now have the ability to easily perform in-depth analyses and comparisons across local markets, brands, media outlets, and retailers. Subscribers can explore consumer behavior in important Hispanic marketing categories such as finance (including banking and insurance), beverage, automotive, telecommunications, media, and retail shopping.

The Scarborough Local Market Hispanic Custom Studies
Scarborough conducts Hispanic oversample surveys in the nine top tier local U.S. markets that have the highest density of Hispanic consumers. The Scarborough Local Market Hispanic Custom Studies are available in these markets which are Chicago, Dallas, Fresno, Houston, New York, Phoenix, Sacramento, San Antonio, and San Francisco. The Custom Studies allows a single market analysis of Hispanic consumer trends. Scarborough data on Hispanics in other traditionally Hispanic markets, such as Miami and Los Angeles, can be found in our local market syndicated studies.