Ciudad Hispana de Scarborough, translated the "Hispanic City of Scarborough," is a suite of Hispanic consumer research services that brings you insights into this unique marketplace. The Hispanic market research suite enables marketers to develop strategies that lead to more targeted promotions, co-branding and sponsorship opportunities, and more informed decisions about the buying and selling of advertising.
Scarborough's unprecedented Hispanic sample—over 36,000 Hispanics—enables a more precise analysis of Hispanic consumer behavior. We go to great lengths to ensure the most robust Hispanic sample possible, including using bilingual interviewers and questionnaires.
There are two primary products in Ciudad Hispana de Scarborough:
The Scarborough Hispanic Multi-Market Research Study
The Hispanic Multi-Market Study offers media and marketers a tool to examine this significant consumer group across 34 of the most concentrated Hispanic DMAs. With a sample size of nearly 34,000 Hispanic respondents, subscribers have the ability to easily perform in-depth analyses and comparisons across local markets, brands, media outlets, and retailers. Users can explore Hispanic consumer behavior in important Hispanic marketing categories such as finance (including banking and insurance), beverage, automotive, telecommunications, media, and retail shopping.
The Scarborough Local Market Hispanic Studies
Individual studies in 11 Top-Tier Markets, these databases have additional Hispanic sample enabling you to keep your finger on the pulse of local Hispanic consumer behavior. The Scarborough Local Market Hispanic Studies are available in Chicago, Dallas, Fresno, Houston, New York, Phoenix, Sacramento, San Antonio, Miami, Los Angeles and San Francisco. The Studies allows a single market analysis of Hispanic consumer trends.