Free
Studies
Studies
Check out the latest consumer trends reports from Scarborough!
Data for 2012 starts releasing in April
Implement these expanded insights into your sales and marketing strategies!
Digital & Internet
HOME/PERSONAL COMPUTER*
- Devices Owned
- Desktop Computer
- Laptop or Notebook Computer
- Mobile Device (Smartphone, Handheld PC, iPad, etc.)
- Stores Shopped/Bought Hardware or Software Past 12 Months*
OWN/PLAN TO BUY*
- Computer
- eReader
- Internet Phone Service (VoIP)
- iPad
- MP3 Player
- Smartphone
HAVE INTERNET ACCESS (WORK, HOME, AND ELSEWHERE)
PLACES OF INTERNET ACCESS PAST 30 DAYS
- Home
- Work
- Other
TYPE OF INTERNET CONNECTION*
- Cable
- Dial-up
- DSL
- Fiber Optics (FiOS, U-verse, etc.)
- Satellite
- Other Connection
INTERNET SERVICE PROVIDER (ISP) USED
TIME SPENT ON INTERNET AVERAGE WEEK
- Less Than 1 Hour
- 1-4 Hours
- 5-9 Hours
- 10-19 Hours
- 20+ Hours
INTERNET SITES VISITED PAST 30 DAYS
- Portals, Search, and Other National Sites
- Amazon
- Angie’s List
- AOL
- Ask
- Bing
- Citysearch
- Craigslist
- eBay
- Hulu
- Kudzu
- MapQuest
- MSN
- Pandora.com
- Wikipedia
- Yahoo!
- YouTube
- Sports sites
- espn.com
- foxsports.com
- mlb.com
- MLSsoccer.com
- nascar.com
- nba.com
- nfl.com
- nhl.com
- PGATOUR.com
- UFC.com
- WWE.com
- Local Team Sites (MLB, NBA, NFL, NHL)
- National Media Sites
- abcnews.com
- cbsnews.com
- cnn.com
- foxnews.com
- msnbc.com
- mtv.com
- tvguide.com
- weather.com
- Social Networking
- Google Buzz
- MySpace
- Plaxo
- Job Search
- CareerBuilder
- Monster
- Other Site
MEDIA WEBSITES VISITED
- Newspaper Websites
- Yesterday
- Past 7 Days
- Past 30 Days
- Radio Websites
- Past 7 Days
- Past 30 Days
- Television Websites
- Yesterday
- Past 7 Days
- Past 30 Days
COMPANY PURCHASE DECISION PARTICIPANT
- Computer Hardware/Software
- Information Technology (Network/Internet)
WAYS INTERNET USED PAST 30 DAYS
- Auction Site
- Automobile Information
- Blogs (Read or Contributed)
- Cable TV Network Site
- Casino-Type Games
- Consumer Reviews
- Coupons
- Fantasy Sports
- Financial Information/Services
- Find a Business Address or Phone Number
- Instant Messaging
- Job/Employment Search
- Listen to a Local Radio Station Online
- Listen to Internet Radio (Live365, Pandora, etc.)
- Local News
- Local/Community Events
- Maps/GPS (Google Maps, MapQuest, etc.)
- Medical Services/Information
- Movie Listings
- Movies (Watch or Download)
- Music (Listen or Download – iTunes, Napster, etc.)
- National News
- Pay Bills
- Personal Ads/Dating
- Photo Processing (Kodak Gallery, Snapfish, etc.)
- Podcasts (Watch, Listen, or Download)
- Real Estate Listings
- Search (Google, Yahoo!, etc.)
- Social Networking (Facebook, Twitter etc.)
- Sports Scores/Updates
- Take College Courses
- Traffic
- Travel Reservations
- TV Programs (Watch or Download)
- Video Clips
- Video Games (Play or Download)
- Weather
- Other Use
ITEMS SHOPPED FOR/PURCHASED ON INTERNET PAST 12 MONTHS
- Airline Tickets
- Other Travel Reservations
- Books
- CDs (Compact Discs)
- Clothing/Accessories
- Computer Hardware/Software
- Consumer Electronics
- Cultural Event Tickets
- Flowers
- Furniture/Home Furnishings
- Groceries/Candy/Other Food
- Home Accessories
- Health and Beauty Items
- Insurance
- Medicine/Prescriptions
- Mobile Applications (Apps)
- Movie Tickets
- Music Files (iTunes, Napster, etc.)
- Office Supplies
- Pet Supplies
- Sports Logo Apparel
- Sporting Event Tickets
- Toys/Games
- Vehicle
- Wine
- Other Products/Service
AMOUNT SPENT ON INTERNET PURCHASES PAST 12 MONTHS
- Less Than $100
- $100 - $249
- $250 - $499
- $500 - $999
- $1,000 - $2,499
- $2,500 or more
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