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Drugs and Grocery
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SCARBOROUGH STAT SHOP
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MEASUREMENTS

Home/Personal Computer*
Ownership
Plan to Purchase
Stores Shopped/Bought Hardware or
 Software Past 12 Months

Owns Personal Digital Assistant (PDA)*

Places of Internet Access Past 30 Days
Home
Public Library
School
Work
Other

Types of Internet Connection*
Cable Modem
Dial-up Modem
DSL Broadband
Wireless

Internet Connection Upgrades Planned Next 12 Months*

Time Spent on Internet Average Week
Less Than 1 Hour
1-4 Hours
5-9 Hours
10-19 Hours
20+ Hours

Use of Online Service
Internet Sites Visited Past 30 Days
     Portals/Search /Information Sites
     News/Information Sites
     Sports Sites
     Media Sites
     Other Sites
ISP Used (America Online, EarthLink, etc.)

Ways Internet Used Past 30 Days
Auction Site
Automobile Information
Blogs(Read or Contributed)
Broadcast TV Network Site
Cable TV Network Site
Casino Type Games
Other Games
Download/Watch TV Programs
Download/Watch Other Video (Movie, Movie Trailers, Music Videos, News Clips, etc.)
E-mail
Fantasy Sports
Financial Information/Services
Instant Messages
Internet Yellow Pages
Job/Employment Search
Listen to Radio
Local/Community Events
Medical Services/Information
Movie Listings
News
Pay Bills
Personal Ads/Dating
Radio Station Site
Real Estate Listings
Sports Scores/Updates
Traffic
Travel Reservations
Weather
Other Use

Items Shopped For/Purchased On Internet Past 12 Months
Airline Tickets
Other Travel Reservations
Books
CDs/Tapes/Other Music
Clothing/Accessories
Computer Hardware/Software
Consumer Electronics
Flowers
Groceries/Candy/Other food
Health and Beauty Items
Insurance
Medicine/Prescriptions
Movie Tickets
Office Supplies
Pet Supplies
Sports Logo Apparel
Tickets for Cultural Events
Tickets for Sporting Events
Toys/Games
Vehicle
Wine
Other Products/Services

Amount Spent on Internet Purchases Past 12 Months
Less Than $100
$100-$249
$250-$499
$500-$999
$1000-$2499
$2500 or more

*Household Measurements

 

Measuring Locals Across the Country
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Austin, TX residents are 81% more likely than the average U.S. adult to be heavy Internet users.

Find out where your city ranks at The Scarborough City Rank at www.weknowthelocals.com


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