Categories Measured Header
Categories Measured  
Banking & Financial
Beverage
Demographics
Computer & Internet
Drugs & Grocery
Healthcare & Pharma
Home Improvement
Household Shopping
Lifestyle
Media
Restaurant
Retail Shopping
Sports
Telecom
Transportation
Travel
Voting

  • home/personal computer*
  • Devices Owned
  • – Desktop Computer
  • – Laptop or Notebook Computer
  • – Mobile Device (Smartphone, Handheld PC, etc.)
  • Stores Shopped/Bought Hardware or Software Past 12 Months
  • own/plan to buy*
  • Computer
  • eReader
  • Internet Phone Service (VoIP)
  • Smartphone (BlackBerry, iPhone, etc.)
  • have internet access (work, home, elsewhere)
  • places of internet access past 30 days
  • Home
  • Work
  • Other
  • type of internet connection*
  • Cable Modem
  • Dial-Up
  • DSL
  • Other Connection
  • time spent on internet average week
  • Less Than 1 Hour
  • 1-4 Hours
  • 5-9 Hours
  • 10-19 Hours
  • 20+ Hours
  • internet service provider (isp) used
  • internet sites visited past 30 days
  • Portals, Search, and Information Sites
  • – Amazon
  • – AOL
  • – Ask
  • – Citysearch
  • – Craigslist
  • – eBay
  • – Google
  • – Hulu
  • – MapQuest
  • – MSN
  • – Wikipedia
  • – Yahoo!
  • Sports Sites
  • – espn.com
  • – foxsports.com
  • – mlb.com
  • – nascar.com
  • – nba.com
  • – nfl.com
  • – nhl.com
  • – Local Team Sites (MLB, NBA, NFL, NHL)
  • – Other Sports Sites
  • National Media Sites
  • – abcnews.com
  • – cbsnews.com
  • – cnn.com
  • – foxnews.com
  • – msnbc.com
  • – mtv.com
  • – tvguide.com
  • – weather.com
  • Social Networking
  • – Facebook
  • – LinkedIn
  • – MySpace
  • – Plaxo
  • – Twitter
  • – YouTube
  • Job Search Sites
  • – CareerBuilder
  • – Monster
  • Other Site
  • media websites visited
  • Newspaper Websites
  • – Yesterday
  • – Past 7 Days
  • – Past 30 Days
  • Radio Websites
  • – Past 30 Days
  • – Most Often
  • Television Websites
  • – Yesterday
  • – Past 7 Days
  • – Past 30 Days
  • company purchase decision participant
  • Computer Hardware/Software
  • Information Technology (Network/Internet)
  • ways internet used past 30 days
  • Auction Site
  • Automobile Information
  • Blogs (Read or Contributed)
  • Cable TV Network Site
  • Casino-Type Games
  • Consumer Reviews
  • Coupons
  • Email
  • Fantasy Sports
  • Financial Information/Services
  • Find a Business Address or Phone Number
  • Instant Messaging
  • Job/Employment Search
  • Listen to a Local Radio Station Online
  • Listen to Internet Radio (Live365, Pandora, etc.)
  • Local News
  • Local/Community Events
  • Medical Services/Information
  • Movie Listings
  • Movies (Watch or Download)
  • Music (Listen or Download – iTunes, Napster, etc.)
  • National News
  • Pay Bills
  • Personal Ads/Dating
  • Photo Processing (Kodak Gallery, Snapfish, etc.)
  • Podcasts (Watch, Listen, or Download)
  • Real Estate Listings
  • Social Networking (Facebook, Twitter, etc.)
  • Sports Scores/Updates
  • Take College Courses
  • Traffic
  • Travel Reservations
  • TV Programs (Watch or Download)
  • Video Clips
  • Video Games (Play or Download)
  • Weather
  • Other Use
  • items shopped for/purchased on internet past 12 months
  • Airline Tickets
  • Other Travel Reservations
  • Books
  • CDs
  • Clothing/Accessories
  • Computer Hardware/Software
  • Consumer Electronics
  • Cultural Event Tickets
  • Flowers
  • Furniture/Home Furnishings
  • Groceries/Candy/Other Food
  • Home Accessories
  • Health and Beauty Items
  • Insurance
  • Medicine/Prescriptions
  • Movie Tickets
  • Music Files (iTunes, Napster, etc.)
  • Office Supplies
  • Pet Supplies
  • Sports Logo Apparel
  • Sporting Event Tickets
  • Toys/Games
  • Vehicle
  • Wine
  • Other Products/Services
  • amount spent on internet purchases past 12 months
  • Less Than $100
  • $100 - $249
  • $250 - $499
  • $500 - $999
  • $1,000 - $2,499
  • $2,500 or more
* Household Measurements
See Also: Telecom & Mobile
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