Keep your finger on the pulse of consumers and competitors with Consumer Tracker. This more frequent reporting tool gives you the most up-to-date Scarborough data before it is released to the marketplace by releasing information monthly or quarterly. The reports are customized for each client. The frequency enables marketers to measure the impact of their campaigns in real time.

Consumer Tracker is effective in:

• Measuring how integrated marketing efforts or stand-alone components (media, public relations, etc.) are impacting sales and market penetration.
• Adapting marketing strategies to better achieve objectives.
• Monitoring the competition and how their marketing effectiveness is impacting your bottom line.
• Making market planning decisions based on up-to-the-minute consumer data.

Consumer Tracker reports are customized to help you acquire and retain more customers – and the right customers. The reports can cover any of Scarborough’s 2,000 measurements about the shopping and product consumption patterns of American consumers. Reports are issued monthly, quarterly, or at another specified frequency requested by the user.

This service complements Scarborough’s local and national syndicated databases which are released twice a year and provide in-depth information regarding the lifestyle, shopping and media habits of American consumers.