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Media and marketing professionals require data that is truly representative of today’s consumers in order to strategically plan their initiatives. The incorporation of a cell phone-only respondent base into Scarborough’s syndicated studies ensures that these users have the insights they need to make more informed decisions. Further, since cell phone-only respondents are more likely to be in younger, multicultural demographic groups, it provides even more depth for analysis of these populations.
Scarborough’s rollout of CPO treatment continues through Release 2 2011, which issues to the marketplace in the Fall/Winter of 2011. At that time, all of our Top-Tier Local Market Studies and our national Scarborough USA+ study will include CPO. Click here to learn more about how CPO enhances our sample composition among traditionally hard-to-reach young and multicultural populations.
Scarborough Research™ employs an address-based sample to identify cell phone-only households. This CPO sample is combined with the company’s traditional standard telephone sample frame currently used to collect data for its syndicated Top-Tier Local Market service.
 Scarborough Research continues rollout of CPO treatment into its Top-Tier Local Market Studies and national USA+ Study:
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(Currently available):
- Austin, TX
- Columbus, OH
- Denver, CO
- Flint, MI
- Norfolk, VA
- Oklahoma City, OK
- Pittsburgh, PA
- Portland, OR
- Sacramento, CA
- Syracuse, NY
(Currently available):
- Albany, NY
- Atlanta, GA
- Baltimore, MD
- Charlotte, NC
- Chattanooga, TN
- Des Moines, IA
- Fresno, CA
- Jacksonville, FL
- Kansas City, MO
- Knoxville, TN
- Lexington, KY
- Memphis, TN
- Milwaukee, WI
- Phoenix, AZ
- Rochester, NY
- San Diego, CA
- Salt Lake City, UT
- Seattle, WA
- Toledo, OH
- Tulsa, OK
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(Currently available):
- Albuquerque, NM
- Birmingham, AL
- Boston, MA
- Colorado Springs, CO
- Dallas, TX
- El Paso, TX
- Greenville, SC
- Harlingen/McAllen, TX
- Honolulu, HI
- Houston, TX
- Las Vegas, NV
- Little Rock, AR
- Los Angeles, CA
- Miami, FL
- Mobile, AL
- Nashville, TN
- New Orleans, LA
- Orlando, FL
- Raleigh/Durham, NC
- Richmond, VA
- San Antonio, TX
- San Francisco, CA
- Spokane, WA
- Tampa, FL
- Tucson, AZ
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(Begins issuing to the marketplace Fall 2011):
- Bakersfield, CA
- Buffalo, NY
- Chicago, IL
- Cincinnati, OH
- Cleveland, OH
- Detroit, MI
- Ft. Myers, FL
- Grand Rapids, MI
- Green Bay, WI
- Greensboro, NC
- Harrisburg, PA
- Hartford, CT
- Indianapolis, IN
- Louisville, KY
- Minneapolis/St. Paul, MN
- New York, NY
- Philadelphia, PA
- Providence, RI
- Roanoke, VA
- St Louis, MO
- Washington D.C.
- West Palm Beach, FL
- Scarborough USA+ Study
- Multi-Market Study
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Click here to listen to a webcast about our CPO process and initial findings, delivered by Daniel Mallett, Scarborough's Chief Statistical Officer.
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