Did you know that Scarborough provides customized information solutions tailored to our customers' needs?
Scarborough understands that being successful in today's complex media environment requires clearer direction, greater certainty and more precise measurements than ever before. Our integrated, consultative approach reveals information beyond the obvious, so you understand what is happening today — and what will happen tomorrow.
Let the Scarborough Analytics and Insights team work consultatively with you to help formulate solutions that meet your business needs. A few of the more common ways in which we help our clients with customized solutions include:
Re-interview Surveys: We re-contact our syndicated respondents and target specific behaviors, attitudes and opinions in a broader and deeper method than our syndicated service can provide. This proprietary research can then be tied back to our syndicated data, which includes over 2,500 categories and brands. The deliverable is a custom database along with an analytic insight deck and presentation.
Data Matching Solutions: We match your customer or subscriber lists with our 200,000+ respondents and add Scarborough’s 2,500+ categories of consumer behavior, media usage, lifestyle, and demographic information with your customers. This solution provides a richness of information about your customers that is invaluable.
Segmentation Enrichment Solutions: Through a customized survey, Scarborough can re-interview a sample of our respondents using your segmentation questions and algorithms, and model those responses to all Scarborough respondents at a local, regional, or national level. This provides a solution that contains a robust sample size for segmentation purposes and a rich profile of your segments and customers utilizing Scarborough’s syndicated category and brand data.
Scarborough offers a wide array of information solutions that can help you target your marketing efforts. To learn more about Scarborough Analytics and Insights email us today!