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Categories Measured  
Automotive
Banking and Financial
Beverages
Business Decision Making
Computer
Drugs and Grocery
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VALS
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Lifestyles
Media
Restaurant
Retail Shopping
Sports
Telephone
Transportation
Travel
Voting
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SCARBOROUGH STAT SHOP
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MEASUREMENTS

Personal
Age
Education Level
Employment Status
     Full-Time/Part-Time/Not Employed
     Plan to Go Back to School
     Plan to Seek a New Job
     Self Employed
     Small Business Owner
     Work/Office at Home
Gender
Hispanic Origin
Individual Employment Income
Industry of Employment*
Language Preferred**
Marital Status
Occupation
Race
Reason Not in Labor Force

Household*
County of Residence
Home Ownership
Household Size
Household Income
Market Value of Home
Number Employed in Household
Number of Adults in Household
Presence of Children by Age
Presence of Teens (12-17)
Primary Language in Household**
Tenure in Current Residence
Type of Dwelling
Zip Code of Employment

**Among Hispanic respondents only

 

Measuring Locals Across the Country
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While the top four markets for 65+ Adults are in Florida, Pittsburgh and Wilkes-Barre, PA also rank high.

Find out where your city ranks at The Scarborough City Rank at www.weknowthelocals.com


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