U.S. Demographics

Scarborough’s U.S. demographic trends include personal and household statistics to help marketing and branding efforts. Below is a full list of U.S. demographic information and statistics from Scarborough.

PERSONAL

• Age
• Born in U.S./Length of U.S. Residence‡
• County of Residence
• Employment Status
• Full-Time/Part-Time/Not Employed
• Plan to Go Back to School
• Plan to Seek a New Job
• Self-Employed
• Small Business Owner
• Work at Home (Most of the Time/Always)
• Education Level
• Gender
• Hispanic Origin
• Language Preferred/Spoken‡
• Marital Status
• Occupation
• Race
• Zip Code of Employment
• Zip Code of Residence

HOUSEHOLD *

• Home Ownership
• Household Income
• Household Size
• Market Value of Home
• Number Employed in Household
• Number of Adults in Household
• Presence of Children by Age
• Presence of Teens
• Tenure in Current Residence
• Type of Dwelling

* Household Measurements

‡ Among Hispanic Respondents Only