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Check out the latest consumer trends reports from Scarborough!
Data for 2012 starts releasing in April
Implement these expanded insights into your sales and marketing strategies!
Demographics
PERSONAL
- Age
- Born in U.S. /Length of U.S. Residence ‡
- County of Residence
- Employment Status
- Full-Time/Part-Time/Not Employed
- Plan to Go Back to School
- Plan to Seek a New Job
- Reason not Employed
- Self-Employed
- Small BusinessOwner
- Work at Home (Most of the Time/Always)
- Education Level
- Gender
- Hispanic Origin
- Industry of Employment
- Language Preferred/Spoken‡
- Marital Status
- Occupation
- Race
- Zip Code of Employment
- Zip Code of Residence
HOUSEHOLD*
- Home Ownership
- Household Income
- Household Size
- Market Value of Home
- Number Employed in Household
- Number of Adults in Household
- Presence of Children by Age
- Presence of Teens
- Tenure in Current Residence
- Type of Dwelling
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