Demographic and shopping behaviors of New York Giant and New England Patriot fans. Scarborough Research Home Demographic and shopping behaviors of New York Giant and New England Patriot fans.
Free Studies

Welcome to Scarborough Research's Free Studies section, featuring sample marketing and data trend analysis reports. Scarborough's complimentary market research studies highlight a variety of demographic, lifestyle, sports, shopping, and industry data designed for marketing professionals. If you are in need of Scarborough data, please Contact Us.

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Hitting a Home Run with the Digital Generation

Scarborough Sports Marketing Study Provides Insights into Young Major League Baseball Fans
- April 3, 2012   View full details   Download full free study

A Look at the American Auto Market

By understanding the current landscape of Domestic New Vehicle Owners, manufacturers, dealers, media companies and marketers can glean what will be important in the domestic new vehicle market this year.
- March 7, 2012   View full details   Download full free study

Automotive Infographic

Scarborough's Automotive infographic highlights Domestic New Vehicle Owners, their local markets and their purchase potential.
- March 7, 2012   View full details   Download full free study

Republican Voters

A new infographic from Scarborough reveals insights into the Republican Voter and how they can best be reached.
- March 6, 2012   View full details   Download full free study

Super Bowl Infographic

The field is set for an epic rematch between the New York Giants and New England Patriots at this years’ Super Bowl XLVI. A new study from Scarborough Sports Marketing, a consumer marketing firm specializing in sports and fan insights, reveals findings that show demographic and lifestyle differences between Giants and Patriots fans in the New York and Boston markets.
- February 2, 2012   View full details   Download full free study

Scarborough New Year's Resolutions Infographic

A new infographic from Scarborough reveals some of the probable New Year’s Resolution topics for American adults age 18+. According to Scarborough, the major categories for 2012 New Year’s Resolutions are: Voting, Financial, Technology, Fitness, Education and Eco-friendliness.
- December 22, 2011   View full details   Download full free study

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