Super Bowl Infographic

The field is set for an epic rematch between the New York Giants and New England Patriots at this years’ Super Bowl XLVI. A new study from Scarborough Sports Marketing, a consumer marketing firm specializing in sports and fan insights, reveals findings that show demographic and lifestyle differences between Giants and Patriots fans in the New York and Boston markets.
- February 2, 2012   View full details   Download full free study

Scarborough New Year's Resolutions Infographic

A new infographic from Scarborough reveals some of the probable New Year’s Resolution topics for American adults age 18+. According to Scarborough, the major categories for 2012 New Year’s Resolutions are: Voting, Financial, Technology, Fitness, Education and Eco-friendliness.
- December 22, 2011   View full details   Download full free study

Mom Bloggers’ Infographic

Mom Bloggers make up fourteen percent of all American women with children in the household. According to a new study from Scarborough Research, Mom Bloggers are much more politically involved and socially mindful than their non-blogging counterparts.
- October 27, 2011   View full details   Download full free study