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Scarborough, with integrated data from GfK MRI, a leading provider of consumer behavior and motivations, now offers a whole new level of understanding about your consumers with Scarborough/GfK MRI Attitudinal Insights. This new service combines Scarborough’s local and national consumer databases and GfK MRI ’s attitudinal data points into a single integrated offering. Scarborough's data already shows the WHO, WHAT and WHERE, but with this additional data module, you can understand the WHY of the American consumer.
The Scarborough/GfK MRI Attitudinal Insights enable you to:
- Examine consumer attitudes in conjunction with media consumption and purchasing behavior on a local and national level.
- Create effective messaging, successful products and meaningful entertainment options that better resonate with your target consumers and ultimately strengthen your brand.
This new data set will provide access to more than 400 new variables that reflect consumer psychographics in the following 13 categories:
- General Attitudes
- Buying Styles
- Interest in Advertising
- Automotive Attitudes
- Cell/Mobile Opinions
- Fashion & Style Attitudes
- Finance Attitudes
- Food Attitudes
- Health Attitudes
- Internet Attitudes
- Social Networking
- Technology Attitudes
- Vacation/Travel Attitudes
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