Healthcare & Pharma Market Research Trends

Scarborough’s comprehensive pharmaceutical trends and market research provides insights and data into the healthcare and medical industries. Our consumer insights include pharmaceutical trends, medical statistics, hospital stats and more. Below is a complete list of Scarborough’s pharma market research measurements.

MEDICAL SERVICES USED AT HOSPITAL OR OTHER MEDICAL FACILITY PAST 3 YEARS*

• Any Overnight Stay Procedure
• Cancer/Oncology
• Cardiac Care
• Corrective Eye Surgery
• Cosmetic Surgery
• Hospital Emergency Room
• Maternity Care
• Mental Healthcare
• Neurology
• Teeth Whitening, Veneers, etc.
• Orthopedics
• Pediatrics
• Treatment for Substance Abuse, Smoking, or Nutrition
• Urgent Care Facility (Excluding Emergency Room)
• Other Medical Services

HEALTHCARE SPECIALISTS USED PAST 12 MONTHS

• Cardiologist
• Chiropractor
• Cosmetic Surgeon
• Dentist
• Dermatologist (Skin Doctor)
• Fee-Paid Weight Loss Program
• OB/GYN
• Ophthalmologist (Eye Doctor)
• Optometrist (Eye Examiner)
• Podiatrist (Foot Doctor)
• Other Specialist

STORES BOUGHT GLASSES/CONTACT LENSES PAST 12 MONTHS

HOSPITALS USED PAST 3 YEARS*

PHARMACEUTICALS

• Places Purchased Prescription Drugs/Non-Prescription Drugs/Health/Beauty Items Past 30 Days

REASONS BOUGHT MEDICATIONS (OTC/Rx) PAST 12 MONTHS

• Allergies
• Arthritis
• Asthma
• Children’s Medicine
• Cholesterol
• Cold or Flu
• Diabetes
• Digestive Disorder
• High Blood Pressure
• Impotence/Erectile Dysfunction (ED)
• Quit Smoking
• Weight Loss
• Other

PLANNING TO SHOP FOR NEXT 12 MONTHS*

• Nursing Care, Assisted Living or Retirement Facility

HEALTH INSURANCE

• Type
• Insurance Provider
• Group
• Individual

LIFE INSURANCE

BELONG TO A HEALTH/FITNESS CLUB

CONTRIBUTED TO HEALTHCARE/MEDICAL ORGANIZATION*

* Household Measurements

‡Age 45-64