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Check out the latest consumer trends reports from Scarborough!
Data for 2012 starts releasing in April
Implement these expanded insights into your sales and marketing strategies!
Household Shopping
ITEMS PURCHASED AND AMOUNT SPENT PAST 12 MONTHS*
- Camera/Accessories
- Carpeting/Floor Covering
- Draperies/Blinds/Window Treatments
- Furniture
- Hardware/Building/Paint/Lawn/Garden Items
- Mattress
- Stereo Equipment/Home Music System
- Television
STORES SHOPPED/PURCHASED PAST 12 MONTHS*
- Audio/Video Items
- Carpeting/Floor Covering
- Furniture/Mattress
- Hardware/Building/Paint/Lawn/Garden Items
- Large Appliances
ITEMS OWNED AND ITEMS/SERVICES PLAN TO BUY*
- ATV (All-Terrain Vehicle)
- Blu-ray Disc Player
- Computer
- Digital Camera
- Digital Video
- Recorder (TiVo, etc.)
- DVD Player (Excluding Blu-ray)
- Energy Saving Appliance
- eReader (Kindle, Sony Reader, etc.)
- Furniture
- HD Radio
- High-Definition TV (HDTV)
- Home Security System
- iPad
- Major Appliance
- Mattress
- Mobile Home/Manufactured Housing
- Motorcycle
- MP3 Player (iPod, Zune, etc.)
- Office in the Home
- Personal Watercraft
- Pest Control Service
- Pool, Hot Tub, Spa
- Powerboat
- Primary Home/Condo
- New Construction
- Existing Construction
- RV (Motor Home)
- Satellite Radio
- Satellite TV Subscription
- Second Home
- Smartphone (BlackBerry, iPhone, etc.)
- Video Game System
- VoIP (Vonage, Skype, MagicJack, etc.)
- Wireless/Cell Phone Service
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