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Categories Measured  
Automotive
Banking and Financial
Beverages
Business Decision Making
Computer
Demographics
Drugs and Grocery
Stat Shop
VALS
Lifestyles
Media
Restaurant
Retail Shopping
Sports
Telephone
Transportation
Travel
Voting
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SCARBOROUGH STAT SHOP
For information on Scarborough Report Pricing, visit our Stat Shop.
Click here for more.

MEASUREMENTS

Items Purchased and Amount Spent Past 12 Months*
Camera/Accessories
Carpeting/Floor Covering
Draperies/Blinds/Window Treatments
Furniture
Hardware/Building/Paint/
Lawn/Garden Items
Mattress
Stereo Equipment/Home Music System
Television

Number of DVDs Bought/Rented Past 12 Months*

Stores Shopped/Purchased*
Audio/Video Items
Carpeting/Floor Covering
Furniture/Mattress
Hardware/Building/Paint/Lawn/Garden Items
Large Appliances

Items Owned and Items/Services Plan to Buy*
ATV (All Terrain Vehicle)
Computer
Digital Camera
Digital Video Recorder (TiVo, etc.)
DVD Player
Furniture
High Definition Radio (HD Radio)
High Definition TV (HDTV)
Home Security System
Major Appliance
Mattress
Mobile Home/Manufactured Housing
Motorcycle
MP3 Player (iPod, Creative Lab, etc.)
Personal Digital Assistant (PDA)
Personal Watercraft
Pest Control Service
Pool or Spa
Power Boat
Primary Home/Condo
     New Construction
     Existing Construction
RV (Motor Home)
Sail Boat
Satellite Radio Subscription
Satellite TV Subscription
Second Home
Video Game System
VOIP (Voice Over Internet Protocol)
Wireless/Cellular Phone
     For Self
     For Other Household Member

*Household Measurements

 

Measuring Locals Across the Country
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30% of Salt Lake City, UT households own a MP3 player, ranking this city #1.

Find out where your city ranks at The Scarborough City Rank at www.weknowthelocals.com


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