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Understanding the Digital Savvy Consumer
An analysis of the country's most high-tech consumers: where they live, who they are, what they buy and what they watch/listen to/read
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| Scarborough Research measures the lifestyles, shopping patterns, media behaviors, and demographics of American consumers locally, regionally, and nationally. Scarborough consumer insights are used by marketers and media professionals to develop successful programs that maximize return on marketing and sales investments. The local and regional services are accredited by Media Rating Council (MRC). Click here to learn how Scarborough information can help you... |
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| Scarborough Research is getting even more local. We are evaluating the opportunity to expand our local market services, and are in the process of fully exploring the option of measuring additional markets. Scarborough’s Top-Tier Local Market Studies (in 81 DMAs) and Mid-Tier Local Market Studies (in 15 smaller markets) measure retail shopping behavior, multimedia usage and leisure/lifestyle patterns of adults ages 18 and older. As Scarborough expands into new local markets, the company’s goal is to develop the optimal service to meet the local business opportunities. Scarborough information is used by media companies, advertising agencies and marketers in the planning, buying and selling of media, as well as in strategy development, customer acquisition and retention. Click here for more |
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| Take a fresh look at your customers with Scarborough Research Retail Solutions. From shopper penetration reports to trade area analysis to competitive analysis, Scarborough has the solution for you. Go to www.scarboroughretailsolutions.com to view free retail reports.
Click here for more |
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