Consumer Lifestyle Trends & Insights

Scarborough’s comprehensive consumer lifestyle research and statistics provide insights into leisure activities, pet ownerships, and green lifestyles. Below is a complete list of Scarborough’s lifestyle statistics, trends and market research measurements.

LEISURE ACTIVITIES

• Casino
• Visited a Casino in Past 12 Months
• Activities Participated in Past 12 Months
• Attended a Stage Show or Concert
• Bar/Nightclub
• Played Slot Machines
• Played Table Games (Blackjack, Craps, Poker, Roulette, etc.)
• Upscale Restaurant
• Circus
• Concert
• Country Music
• R&B/Rap/Hip-Hop
• Rock
• Symphony/Opera
• Other Musical Concert
• Dance/Ballet Performance
• Health/Wellness/Fitness Expo
• Ice Show
• Job Fair/Recruitment Fair
• Live Theater
• Movies
• Frequency
• Past 30 Days
• Past 3 Months
• When Usually See New Release
• Museum
• Art
• Other Museum
• Nightclub
• Comedy Club
• Other Nightclub
• Number of Times Lottery/Scratch-Off Tickets Purchased
• Past 30 Days
• Sporting Event
• High School Sports Event
• NASCAR Racing
• Other Professional Sports Event (Market Specific)
• Theme Park
• Busch Gardens
• Disney World (Orlando)
• Disneyland (Anaheim)
• Sea World
• Six Flags
• Universal Studios (Florida)
• Universal Studios (Los Angeles)
• Other Theme Park
• Times Square (NYC)
• Zoo
• Other Places/Attractions
• Local Market Specific

SPORTS

• Types Interested In/Number Games Attended
• Professional
• College

PERSONAL ACTIVITIES PAST 12 MONTHS

• Adult Continuing Education
• Baseball/Softball
• Basketball
• Bicycling
• Bowling
• Camping
• Distance Walked Past 7 Days
• Fishing
• Football
• Gardening
• Golf
• Health/Fitness Club
• Hiking/Backpacking
• Hunting
• Jogging/Running
• Photography
• Play a Musical Instrument
• Powerboating
• Snow Skiing/Snowboarding
• Soccer
• Swimming
• Tennis
• Volunteer Work
• Yoga/Pilates

PET OWNERSHIP*

• Dog
• Cat
• Other

GREEN LIFESTYLES

• Buy Eco-Friendly Household Cleaning Products
• Buy Locally Grown Food
• Buy Organic Food
• Donate Money or Time to Environmental Causes
• Drive Less/Use Alternative Transportation
• Have Energy Efficient Windows
• Pay More for Eco-Friendly Products and Services
• Recycle Electronics (Batteries, Cell Phones, Computers, etc.)
• Recycle Glass, Plastic, or Paper
• Support Politicians Based on Environmental Positions
• Use Cloth or Other Reusable Shopping Bags
• Use Energy Efficient Light Bulbs
• Use Less Water at Home
• Use Rechargeable Batteries
• Other

* Household Measurements

See Also: Sports