Free
Studies
Studies
Check out the latest consumer trends reports from Scarborough!
Data for 2012 starts releasing in April
Implement these expanded insights into your sales and marketing strategies!
Lifestyle
LEISURE ACTIVITIES
- Casino
- Activities Participated in Past 12 Months
- Attended Stage Show
- Bar/Nightclub
- Played Slot Machines
- Played Table Games (Blackjack, craps, poker, roulette, etc.)
- Upscale Restaurant
- Circus
- Concert
- Country Music
- R&B/Rap/Hip-Hop
- Rock
- Symphony/Opera
- Other Musical Concert
- Dance/Ballet Performance
- Job Fair/Recruitment Fair
- Live Theater
- Movies
- Frequency
- Past 30 Days
- Past 3 Months
- When Usually See New Release
- Museum
- Art
- Other Museum
- Nightclub
- Comedy Club
- Other Nightclub
- Number of Times Lottery/Scratch-Off Tickets Purchased
- Past 30 Days
- Sporting Event
- High School Sports Event
- IndyCar Series
- NASCAR Racing
- Other Professional Sports Event (Market Specific)
- Theme Park
- Busch Gardens (Tampa)
- Busch Gardens (Williamsburg)
- Disney World (Orlando)
- Disneyland (Anaheim)
- Sea World
- Six Flags
- Universal Studios (Florida)
- Universal Studios (Los Angeles)
- Other Theme Park
- Times Square (NYC)
- Zoo
- Other Places/Attractions
- Local Market Specific
SPORTS
- Types Interested In
- Number Games Attended
- Professional
- College
PET OWNERSHIP*
- Dog
- Cat
- Other
GREEN LIFESTYLES
- Buy Eco-Friendly Household Cleaning Products
- Buy Locally Grown Food
- Buy Organic Food
- Donate Money or Time to Environmental Causes
- Drive Less/Use Alternative Transportation
- Have Energy Efficient Windows
- Number of Eco-Friendly Activities
- Pay More for Eco-Friendly Products and Services
- Recycle Electronics (Batteries, Cell Phones, Computers, etc.)
- Recycle Glass, Plastic, or Paper
- Support Politicians Based on Environmental Positions
- Use Cloth or Reusable Grocery Bags
- Use Energy Efficient Light Bulbs
- Use Less Water at Home
- Use Rechargeable Batteries
- Other
PERSONAL ACTIVITIES PAST 12 MONTHS
- Adult Continuing Education
- Basketball
- Bicycling
- Bowling
- Camping
- Distance Walked Past 7 Days
- Fishing
- Football
- Gardening
- Golf
- Hiking/Backpacking
- Hunting
- Jogging/Running
- Photography
- Play a Musical Instrument
- Powerboating
- Snow Skiing/Snowboarding
- Soccer
- Softball/Baseball
- Swimming
- Tennis
- Volunteer Work
- Yoga/Pilates
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