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Categories Measured  
Automotive
Banking and Financial
Beverages
Business Decision Making
Computer
Demographics
Drugs and Grocery
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VALS
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Media
Restaurant
Retail Shopping
Sports
Telephone
Transportation
Travel
Voting
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SCARBOROUGH STAT SHOP
For information on Scarborough Report Pricing, visit our Stat Shop.
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MEASUREMENTS

Personal Activities
Adult Continuing Education
Basketball
Bicycling
Bowling
Camping
Distance Walked Past 7 Days
Fishing
Free Weights/Circuit Training
Gardening
Golf
Health/Fitness Club
Hiking/Backpacking
Hunting
Jogging/Running
Pet Ownership*
Photography
Power Boating
Snowboarding
Snow Skiing
Swimming
Tennis
Volunteer Work
Yoga/Pilates

Leisure Activities
Casino
     Activities Participated in Past 12 Months
Circus
Concert
     Country Music
     R&B/Rap/Hip-Hop
     Rock
     Symphony/Opera
     Other Musical Concert
Dance/Ballet Performance
Job Fair/Recruitment Fair
Live Theater
Movies
     Frequency
     When Usually See New
Museum
     Art
     Other
Nightclub
     Comedy Club
     Other
Number of Lottery/Scratch-Off Tickets Purchased
     Past 30 Days
Sporting Event
     Champ Car /CART Racing
     IndyCar Series
     NASCAR Racing
     Professional Sports Event (market specific)
Theme Park
     Busch Gardens (Tampa)
     Busch Gardens (Williamsburg)
     Disney World (Orlando)
     Disneyland (Anaheim)
     Islands of Adventure
     Sea World
     Six Flags
     Universal Studios (Florida)
     Universal Studios (Los Angeles)
     Other Theme Park
Times Square (NYC)
Zoo
Other Event (Market Specific)

Sports
Types Interested In
Number Games Attended
     Professional
     College

SEE ALSO: SPORTS

*Household Measurements

 

Measuring Locals Across the Country
Postcard photo
Almost a fifth of San Diego, CA adults attended rock concerts, ranking this market #1. Meanwhile in Chattanooga and Memphis, TN only 5% of adults rock out.

Find out where your city ranks at The Scarborough City Rank at www.weknowthelocals.com


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