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Categories Measured  
Banking & Financial
Beverage
Demographics
Computer & Internet
Drugs & Grocery
Healthcare & Pharma
Home Improvement
Household Shopping
Lifestyle
Media
Restaurant
Retail Shopping
Sports
Telecom
Transportation
Travel
Voting

  • leisure activities
  • Casino
  • – Activities Participated in Past 12 Months
  • • Attended Staged Show
  • • Bar/Nightclub
  • • Played Slot Machines
  • • Played Table Games
  • • Upscale Restaurant
  • Circus
  • Concert
  • – Country Music
  • – R&B/Rap/Hip-Hop
  • – Rock
  • – Symphony/Opera
  • – Other Musical Concert
  • Dance/Ballet Performance
  • Job Fair/Recruitment Fair
  • Live Theater
  • Movies
  • – Frequency
  • • Past 30 Days
  • • Past 3 Months
  • – When Usually See New Release
  • Museum
  • – Art
  • – Other Museum
  • Nightclub
  • – Comedy Club
  • – Other Nightclub
  • Number of Times Lottery/Scratch-Off Tickets Purchased
  • – Past 30 Days
  • Sporting Event
  • – IndyCar Series
  • – NASCAR
  • – Other Professional Sports Event (Market Specific)
  • Theme Park
  • – Busch Gardens (Tampa)
  • – Busch Gardens (Williamsburg)
  • – Disney World (Orlando)
  • – Disneyland (Anaheim)
  • – Sea World
  • – Six Flags
  • – Universal Studios (Florida)
  • – Universal Studios (Los Angeles)
  • – Other Theme Park
  • Times Square (NYC)
  • Zoo
  • Other Places/Attractions
  • – Local Market Specific
  • sports
  • Types Interested In
  • Number Games Attended
  • – Professional
  • – College
  • personal activities
  • Adult Continuing Education
  • Baseball/Softball
  • Basketball
  • Bicycling
  • Bowling
  • Camping
  • Distance Walked Past 7 Days
  • Fishing
  • Free Weights/Circuit Training
  • Gardening
  • Golf
  • Health/Fitness Club
  • Hiking/Backpacking
  • Hunting
  • Jogging/Running
  • Photography
  • Powerboating
  • Snow Skiing/Snowboarding
  • Soccer
  • Swimming
  • Tennis
  • Volunteer Work
  • Yoga/Pilates
  • pet ownership*
  • Dog
  • Cat
  • Other
  • green lifestyles
  • Buy Eco-Friendly Household Cleaning Products
  • Buy Locally Grown Food
  • Buy Organic Food
  • Donate Money or Time to Environmental Causes
  • Drive Less/Use Alternative Transportation
  • Pay More for Eco-Friendly Products and Services
  • Plan To Buy a Hybrid Vehicle
  • Recycle Electronics (Batteries, Cell Phones, Computers, etc.)
  • Recycle Glass, Plastic, or Paper
  • Support Politicians Based on Environmental Positions
  • Use Cloth or Reusable Grocery Bags
  • Use Energy Efficient Light Bulbs
  • Use Less Water at Home
  • Use Rechargeable Batteries
  • Other
* Household Measurements
See Also: Sports
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