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Consumer trends on working moms Scarborough Research Home Consumer trends on working moms

Scarborough’s comprehensive consumer lifestyle research and statistics provide insights into leisure activities, pet ownerships, and green lifestyles. Below is a complete list of Scarborough’s lifestyle statistics, trends and market research measurements.

    LEISURE ACTIVITIES

  • Casino
    • Visited a Casino in Past 12 Months
    • Activities Participated in Past 12 Months
      • Attended a Stage Show or Concert
      • Bar/Nightclub
      • Played Slot Machines
      • Played Table Games (Blackjack, Craps, Poker, Roulette, etc.)
      • Upscale Restaurant
  • Circus
  • Concert
    • Country Music
    • R&B/Rap/Hip-Hop
    • Rock
    • Symphony/Opera
    • Other Musical Concert
  • Dance/Ballet Performance
  • Health/Wellness/Fitness Expo
  • Ice Show
  • Job Fair/Recruitment Fair
  • Live Theater
  • Movies
    • Frequency
  • Museum
    • Art
    • Other Museum
  • Nightclub
    • Comedy Club
    • Other Nightclub
  • Number of Times Lottery/Scratch-Off Tickets Purchased
    • Past 30 Days
  • Sporting Event
    • High School Sports Event
    • NASCAR Racing
    • Other Professional Sports Event (Market Specific)
  • Theme Park
    • Busch Gardens
    • Disney World (Orlando)
    • Disneyland (Anaheim)
    • Sea World
    • Six Flags
    • Universal Studios (Florida)
    • Universal Studios (Los Angeles)
    • Other Theme Park
  • Times Square (NYC)
  • Zoo
  • Other Places/Attractions
    • Local Market Specific

    SPORTS

  • Types Interested In/Number Games Attended
    • Professional
    • College

    PERSONAL ACTIVITIES PAST 12 MONTHS

  • Adult Continuing Education
  • Baseball/Softball
  • Basketball
  • Bicycling
  • Bowling
  • Camping
  • Distance Walked Past 7 Days
  • Fishing
  • Football
  • Gardening
  • Golf
  • Health/Fitness Club
  • Hiking/Backpacking
  • Hunting
  • Jogging/Running
  • Photography
  • Play a Musical Instrument
  • Powerboating
  • Snow Skiing/Snowboarding
  • Soccer
  • Swimming
  • Tennis
  • Volunteer Work
  • Yoga/Pilates

    PET OWNERSHIP*

  • Dog
  • Cat
  • Other

    GREEN LIFESTYLES

  • Buy Eco-Friendly Household Cleaning Products
  • Buy Locally Grown Food
  • Buy Organic Food
  • Donate Money or Time to Environmental Causes
  • Drive Less/Use Alternative Transportation
  • Have Energy Efficient Windows
  • Pay More for Eco-Friendly Products and Services
  • Recycle Electronics (Batteries, Cell Phones, Computers, etc.)
  • Recycle Glass, Plastic, or Paper
  • Support Politicians Based on Environmental Positions
  • Use Cloth or Other Reusable Shopping Bags
  • Use Energy Efficient Light Bulbs
  • Use Less Water at Home
  • Use Rechargeable Batteries
  • Other

* Household Measurements

See Also: Sports

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