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Studies
Check out the latest consumer trends reports from Scarborough!
Data for 2012 starts releasing in April
Implement these expanded insights into your sales and marketing strategies!
Media
TYPES OF TELEVISION PROGRAMS TYPICALLY WATCHED
- Comedies
- Court Shows
- Daytime Soap Operas
- Daytime Talk Shows
- Documentaries
- Dramas
- Games Shows
- Kids Shows
- Late Night Talk
- Local News
- Morning
- Evening
- Movies
- Music Videos
- Mystery/Suspense/Crime
- National/Network News
- Novelas
- Reality
- Adventure
- Dating
- Talent
- Religious
- Scientific
- Sports
Broadcast TV
- Viewing
- Weekly
- Average Half-Hour
- Cumulative Audience
- Broadcast Network/
Station Viewed - Past 7 Days
- Amount Contributed to Public TV*
- TV Web Sites Visited
- Yesterday
- Past 7 Days
- Past 30 Days
Sports Programming Watched on Broadcast TV or Cable or Listened to on the Radio
TV Enhancements Own/Plan to Buy*
- Blu-Ray Disc Player
- DVD Player
- DVR
- HDTV
- Satellite TV Subscription
- Video Game System
Cable TV
- Cable Network Viewed
- Past 7 Days
- Type of Cable/Satellite Subscription*
- Hard-wired (cable)
- Telco (cable)
- Satellite
- Used VOD in the Past 30 days to Watch
- Free movies
- Info on automobiles, real estate or classifieds
- Pay movies
- Premium Channels
- Sports
- TV Shows
- Number of Pay-Per-View Programs/Movies Watched Past 12 Months
- Receive Any Premium Channels
- Satellite Dish
- Subsciption
- Provider
- Subscribe to HDTV from Cable or Satellite
- Ways Internet Used Past 30 days
- Cable TV Network Web Site
Radio
- Listening
- M-F Primary Dayparts CUME
- M-F Primary Dayparts AQH
- Weekend Total CUME
- Total Week CUME
- Total Week AQH
- Amount Contributed to Public Radio*
- Radio Web Sites Visited
- Past 7 Days
- Past 30 Days
- Satellite Radio
- Own
- Plan to Buy
- HD Radio*
- Own
- Plan to Buy
Yellow Pages (Home, Work, Elsewhere)
- Frequency of Use
Magazines and Non-Daily Newspapers
- Read Past 6 Months
- Number of Issues Usually Read
Out-Of-Home Media
- Roads Traveled Past 7 Days
- Pedestrian Traffic
- Total Miles Traveled Past 7 Days/Past Month
- Types of Transportaion Used Past 7 Days
- Bicycle
- Bus
- Carpool
- Drive
- Taxi
- Other
(Subway, Train, etc.)
Newspapers
- Avg. Issue Audience/
Cumulative Audience - Daily
- Sunday
- e-Edition Readership
- Daily/Sunday Readership
- Newspaper Web Sites Visited
- Yesterday
- Past 7 Days
- Past 30 Days
- Read Newspaper on Mobile/Electronic Device
- Read on Electronic Device Past Month
- Type of Device Used (iPad, iPhone, Smartphone, Other Electronic Device)
- Section Readership (Daily)
- Advertising Circulars/Inserts/Flyers
- Business/Finance News
- Classified Advertising
- Comics
- Editorial/Opinion
- Entertainment/
Lifestyle - Fashion
- Food/Cooking
- Home and Garden
- International/
National News - Local News
- Main News/Front Page
- Movie Listings and Reviews
- Science and Technology
- Sports
- TV or Radio Listings
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