Types of Television Programs Typically Watched
Comedies
Daytime Soap Operas
Daytime Talk Shows
Documentaries
Dramas
Game Shows
Kids Shows
Late Night Talk Shows
Local News
     Morning
     Evening
     Late
Movies
Music Videos
Mystery/Suspense/Crime
National/Network News
News Magazines
Novelas
Reality
     Adventure
     Dating
     Talent
Religious
Science Fiction
Sports

Television
Viewing
     Weekly
     Average Half-Hour
     Cumulative Audience
Broadcast Network Viewed
     Past 7 Days
Amount Contributed to Public Television*
TV Web Sites Visited
     Past 30 Days

Cable TV*
Type of Cable Service
Cable Network Viewed
     Past 7 Days
Satellite Dish
     Ownership
     Provider
Subscribe to HDTV from Cable Company

Sports Programming Watched on Broadcast TV or Cable or Listened to on the Radio

TV Enhancements Owned/Plan to Buy*
Video Game System
DVD Player
DVR

Radio
Listening
     CUME by Daypart, M-F
     CUME: M-Su, 6AM-12M
     CUME: M-F, 6AM-12M
Amount Contributed to Public Radio*
Radio Web Sites Visited
     Past 30 Days

Yellow Pages (Home, Work, Elsewhere)
Frequency of Use
Average Week Audience

Magazines
Monthlies Read Past 6 Months
Number of Issues Usually Read

Newspaper
Readership (Avg. Issue Audience/Cumulative
Audience)
Daily
Sunday
Weekly/Community
Section Readership (Daily)
     Advertising Circulars/Inserts/Flyers
     Business/Finance News
     Classified Advertising
     Comics
     Entertainment/Lifestyle
     Fashion
     Food/Cooking
     Home and Garden
     International/National News
     Local News
     Main News/Front Page
     Movie Listings and Reviews
     Science and Technology
     Sports
     TV/Radio Listings
Newspaper Web Sites Visited
     Yesterday
     Past 7 Days
     Past 30 Days

Outdoor Media
Roads Traveled
     Commuting To/From Work
     Other Purposes
Pedestrian Traffic
Total Miles Traveled Past 7 Days/Past 4 Weeks
Types of Transportation Used
     Bus
     Carpool
     Drive
     Taxi
     Other (Subway, Train, etc.)
Time Spent Commuting
Additional Data for Alternative Outdoor Categories

*Household Measurements