Media Trends & Statistics

Scarborough’s comprehensive measurements into media trends, television statistics, and magazine and newspaper stats provide insights to help planning and marketing efforts. Below is a complete list of Scarborough’s media statistics and market research measurements.

TYPES OF TELEVISION PROGRAMS TYPICALLY WATCHED

• Comedies
• Court Shows
• Daytime Soap Operas
• Daytime Talk Shows
• Documentaries
• Dramas
• Game Shows
• Kids Shows
• Late Night Talk
• Local News
• Morning
• Evening
• Late
• Movies
• Music Videos
• Mystery/Suspense/Crime
• National/Network News
• Novelas
• Reality
• Adventure
• Dating
• Talent
• Religious
• Science Fiction
• Sports

BROADCAST TV

• Viewing
• Weekly
• Average Half-Hour
• Cumulative Audience
• Broadcast Network/Station Viewed
• Past 7 Days
• Amount Contributed to Public TV*
• TV Web Sites Visited
• Yesterday
• Past 7 Days
• Past 30 Days

SPORTS PROGRAMMING WATCHED ON BROADCAST TV OR CABLE OR LISTENED TO ON THE RADIO

TV ENHANCEMENTS OWN/PLAN TO BUY *

• Blu-ray Disc Player
• DVD Player
• DVR (TiVo, etc.)
• HDTV
• Satellite TV Subscription
• Video Game System

CABLE TV

• Cable Network Viewed
• Past 7 Days
• Type of Cable/Satellite Subscription*
• Hard-Wired (Cable)
• Telco (Cable)
• Satellite
• Used VOD in the Past 30 Days to Watch*
• Children’s Programs
• Free Movies
• Info on Automobiles, Real Estate or Classifieds
• Other Programs
• Pay Movies
• Premium Channels
• Sports
• TV Shows
• Number of Pay-Per-View Programs/Movies Watched Past 12 Months*
• Receive Any Premium Channels*
• Satellite Dish*
• Subscription
• Provider
• Subscribe/Plan to Subscribe to HDTV*
• Type of TV Service*
• Ways Internet Used Past 30 Days
• Cable TV Network Website

RADIO

• Listening
• M-F Primary Dayparts CUME
• M-F Primary Dayparts AQH
• Weekend Total CUME
• Total Week CUME
• Total Week AQH
• Amount Contributed to Public Radio*
• Radio Web Sites Visited
• Most Often
• Past 30 Days
• Satellite Radio*
• Own
• Plan to Buy
• HD Radio*
• Own
• Plan to Buy

YELLOW PAGES –PRINTED (home, work, elsewhere)

• Frequency of Use

MAGAZINES & NON-DAILY NEWSPAPERS

• Read Past 6 Months
• Number of Issues Usually Read

OUT-OF-HOME MEDIA

• Mall Media
• Roads Traveled Past 7 Days
• Pedestrian Traffic
• Total Miles Traveled Past 7 Days/Past Month
• Types of Transportation Used Past 7 Days
• Bicycle
• Bus
• Carpool
• Drive
• Taxi
• Other (Subway, Train, etc.)
• Time Spent Commuting to Work One-Way

NEWSPAPERS

• Avg. Issue Audience/Cumulative Audience
• Daily
• Sunday
• e-Edition Readership
• Daily/Sunday
• Newspaper Web Sites Visited
• Yesterday
• Past 7 Days
• Past 30 Days
• Read Newspaper on Mobile/Electronic Device
• Read on Electronic Device Past Month
• Type of Device Used (Tablets, Smartphone, or Other Device)
• Section Readership (Daily)
• Advertising Circulars/Inserts/Flyers
• Business/Finance News
• Classified Advertising
• Comics
• Editorial/Opinion
• Entertainment/Lifestyle
• Fashion
• Food/Cooking
• Home and Garden
• International/National News
• Local News
• Main News/Front Page
• Movie Listings and Reviews
• Science and Technology
• Sports
• TV or Radio Listings

*Household Measurements

See Also: Digital & Internet

‡Republican Voters are registered voters who self-identify as Republican and say they “always” vote in any elections.