The Scarborough Multi-Market Study is your tool to examine distinct consumer media patterns, shopping behaviors, lifestyles and demographics across the U.S. Compare one market to another, create custom geographies, and find new opportunities geographically. Media Rating Council (MRC) accredited, the Scarborough Multi-Market Study provides you with valuable insights that assist your marketing and sales efforts, including:

• Tailoring marketing and advertising programs according to the nuances of local market consumer behavior
• Attract advertising dollars to your market or region
• Select marketing partners
• Sell the power of your local market, state or region
• Build marketing campaigns from the ground-up by understanding the unique dynamics of individual markets