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Mobile Ad-Friendly Shoppers

Mobile Ad-Friendly Shoppers

Nielsen | Mar 1, 2014

This infographic illustrates how brands and agencies can reach their audiences even more directly than ever before through mobile outreach. How do you know if your consumer base is open to mobile advertising? Scarborough analyzes Mobile Ad-Friendly Shoppers; who they are, what changes they're anticipating in the coming year, how you can reach them via social and traditional media, and how their local flavor influences their attitudes.