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Newspapers Reach Shoppers and Spenders (Consumer Goods)

Newspapers Reach Shoppers and Spenders (Consumer Goods)

Nielsen | Apr 1, 2016

Both in print and online newspapers reach over 58% of shoppers and spenders across key categories such as consumer electronics, appliances, furniture, home accessories, and hardware/paint/lawn/garden. Newspaper readers like to shop around, appreciate quality and are brand loyal.