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Political Pairings - Key Voter Segments 2016

Political Pairings - Key Voter Segments 2016

Nielsen | Jun 1, 2016

This e-book examines several voter segments, Single White Females, African Americans, Non-Collegiate White Males and Millennial Hispanics, in an effort to assist campaigns, consultants and agencies in understanding more about who they are, what issues they deem most important and which media strategies will motivate them to cast their ballots at the polls.