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Reports

Millennial Hispanic Voter
October, 2106
This infographic highlights the media habits of the Hispanic Millennial Voter to show which media strategies might be most effective in increasing turnout at the polls.
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Media Habits Of The Hispanic Millennial Voter
November, 2016
This infographic highlights the media habits of the Hispanic Millennial Voter to show which media strategies might be most effective to increase turnout at the polls.
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Media Habits Of The Non-Collegiate White Male Voter
August, 2016
This infographic focuses on the media preferences of the Non-Collegiate White Male Voter.
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Media Habits Of The African American Voter
July, 2016
This infographic highlights media habits of the African American Voter to show which media strategies might help encourage voting at the polls.
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Media Habits Of The Single White Female Voter
June, 2016
View the habits of the Single White Female Voter to understand which media strategies will encourage her to vote at the polls.
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Political Pairings - Key Voter Segments 2016
June, 2016
Overview of 4 key voter segments for the 2016 election.
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Newspapers Reach Shoppers and Spenders (Retail)
April, 2016
Both in print and online newspapers reach over 58% of shoppers and spenders across numerous retail categories.
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Newspapers Reach Shoppers and Spenders (Consumer Goods)
April, 2016
Both in print and online newspapers reach over 58% of shoppers and spenders across numerous consumer goods categories.
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Trendsetting Shoppers - Puerto Rico
November, 2015
This infographic provides insights into understanding the desirable consumer segment of Trendsetting Shoppers. Trendsetting Shoppers are adults 18+ who buy products earlier than most of their friends and to whom people ask their opinion before buying.
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Gift Splurgers
October, 2015
This infographic provides insights into understanding and engaging this profitable holiday shopper segment. Gift Splurgers are adults 18+ who like to shower their loved ones with gifts and consider themselves spenders rather than savers.
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Main Street: Not Mainstream
September, 2014
Automotive is the top spending category for smaller markets, but consumers' auto needs vary by market.
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