Cross-Tab Report -
A cross-tab is the cross referencing or comparison of two variables (such as product usage and demographics) to determine how they are interrelated. A cross-tab gets its name from the layout of variable definitions into rows and columns. Click on any figure in red in the table below to view a data description.
Study: Miami FL 2004 Release I
Release: Total (Feb 2003 - Jan 2004)
Base: Total
Projected: 3544205 Respondents: 4085
|
Stores hhld shopped for auto products/service past 12 mo. |
Cell |
Base |
Adults
18-49 |
|
Women
18-49 |
| Total |
Proj |
3544205 |
2041960
|
1005315 |
1036645 |
| |
Horiz % |
100.0 |
57.6 |
28.4 |
29.2 |
| |
Vert % |
100.0 |
100.0 |
100.0 |
100.0 |
| |
Index |
100 |
100 |
100 |
100 |
| Auto dealership |
Proj |
|
|
88295 |
101445 |
| |
Horiz % |
100.0 |
55.2 |
25.7 |
29.5 |
| |
Vert % |
9.7 |
9.3 |
8.8 |
9.8 |
| |
Index |
100 |
96 |
91 |
101 |
| AutoZone |
Proj |
444835 |
328645 |
180380 |
148265 |
| |
Horiz % |
100.0 |
73.9 |
40.5 |
33.3 |
| |
Vert % |
12.6 |
16.1 |
17.9 |
14.3 |
| |
Index |
100 |
128 |
143 |
114 |
| Bennett Auto Supply |
Proj |
3112340 |
75370 |
42240 |
33130 |
| |
Horiz % |
100.0 |
67.1 |
37.6 |
29.5 |
| |
Vert % |
3.2 |
3.7 |
4.2 |
3.2 |
| |
Index |
100 |
116 |
133 |
101 |
| BJ's Wholesale Club |
Proj |
99815 |
60810 |
15875 |
44935 |
| |
Horiz % |
100.0 |
60.9 |
15.9 |
45.0 |
| |
Vert % |
2.8 |
3.0 |
1.6 |
4.3 |
| |
Index |
100 |
106 |
56 |
154 |
| Bridgestone - Firestone - Mastercare |
Proj |
75520 |
51505 |
34880 |
16625 |
| |
Horiz % |
100.0 |
68.2 |
46.2 |
22.0 |
| |
Vert % |
2.1 |
2.5 |
3.5 |
1.6 |
| |
Index |
100 |
118 |
163 |
75 |
| Costco |
Proj |
3.130380 |
76505 |
40065 |
36440 |
| |
Horiz % |
100.0 |
58.7 |
30.7 |
27.9 |
| |
Vert % |
3.7 |
3.7 |
4.0 |
3.5 |
| |
Index |
100 |
102 |
108 |
96 |
| Discount Auto Parts |
Proj |
1111335 |
788300 |
407715 |
380585 |
| |
Horiz % |
100.0 |
70.9 |
36.7 |
34.2 |
| |
Vert % |
31.4 |
38.6 |
40.6 |
36.7 |
| |
Index |
100 |
123 |
129 |
117 |
| Firestone - Mastercare |
Proj |
159440 |
104765 |
58480 |
46285 |
| |
Horiz % |
100.0 |
65.7 |
36.7 |
29.0 |
| |
Vert % |
4.5 |
5.1 |
5.8 |
4.5 |
| |
Index |
100 |
114 |
129 |
99 |
| Goodyear Tire & Auto |
Proj |
145200 |
84370 |
39695 |
44675 |
| |
Horiz % |
100.0 |
58.1 |
27.3 |
30.8 |
| |
Vert % |
4.1 |
4.1 |
3.9 |
4.3 |
| |
Index |
100 |
101 |
96 |
105 |
| Jiffy Lube |
Proj |
239260 |
154440 |
75260 |
79180 |
| |
Horiz % |
100.0 |
64.5 |
31.5 |
33.1 |
| |
Vert % |
6.8 |
7.6 |
7.5 |
7.6 |
| |
Index |
100 |
112 |
111 |
113 |
| Kmart |
Proj |
165860 |
111760 |
62420 |
49340 |
| |
Horiz % |
100.0 |
67.4 |
37.6 |
29.7 |
| |
Vert % |
4.7 |
5.5 |
6.2 |
4.8 |
| |
Index |
100 |
117 |
133 |
102 |
| Maaco |
Proj |
8295 |
6705 |
1405 |
5300 |
| |
Horiz % |
100.0 |
80.8 |
16.9 |
63.9 |
| |
Vert % |
0.2 |
0.3 |
0.1 |
0.5 |
| |
Index |
100 |
140 |
60 |
218 |
| Meineke Discount Mufflers |
Proj |
24715 |
11390 |
3105 |
8285 |
| |
Horiz % |
100.0 |
46.1 |
12.6 |
33.5 |
| |
Vert % |
0.7 |
0.6 |
0.3 |
0.8 |
| |
Index |
100 |
80 |
44 |
115 |
| Midas |
Proj |
44285 |
29800 |
12905 |
16895 |
| |
Horiz % |
100.0 |
67.3 |
29.1 |
38.2 |
| |
Vert % |
1.2 |
1.5 |
1.3 |
1.6 |
| |
Index |
100 |
117 |
103 |
130 |
| NAPA Auto Parts |
Proj |
175020 |
109230 |
65200 |
44030 |
| |
Horiz % |
100.0 |
62.4 |
37.3 |
25.2 |
| |
Vert % |
4.9 |
5.3 |
6.5 |
4.2 |
| |
Index |
100 |
108 |
131 |
86 |
| Pep Boys |
Proj |
431320 |
296045 |
175690 |
120355 |
| |
Horiz % |
100.0 |
68.6 |
40.7 |
27.9 |
| |
Vert % |
12.2 |
14.5 |
17.5 |
11.6 |
| |
Index |
100 |
119 |
144 |
95 |
| Sam's Club |
Proj |
55045 |
34480 |
14550 |
19930 |
| |
Horiz % |
100.0 |
62.6 |
26.4 |
36.2 |
| |
Vert % |
1.6 |
1.7 |
1.4 |
1.9 |
| |
Index |
100 |
109 |
93 |
124 |
| Sears |
Proj |
313185 |
169480 |
86720 |
82760 |
| |
Horiz % |
100.0 |
54.1 |
27.7 |
26.4 |
| |
Vert % |
8.8 |
8.3 |
8.6 |
8.0 |
| |
Index |
100 |
109 |
93 |
124 |
| Target |
Proj |
75400 |
52650 |
39525 |
13125 |
| |
Horiz % |
100.0 |
69.8 |
52.4 |
17.4 |
| |
Vert % |
2.1 |
2.6 |
3.9 |
1.3 |
| |
Index |
100 |
121 |
185 |
60 |
| Tire Kingdom |
Proj |
280950 |
174320 |
91050 |
83270 |
| |
Horiz % |
100.0 |
62.0 |
32.4 |
29.6 |
| |
Vert % |
7.9 |
8.5 |
9.1 |
8.0 |
| |
Index |
100 |
108 |
114 |
101 |
| Tires Plus |
Proj |
118940 |
71835 |
44315 |
27520 |
| |
Horiz % |
100.0 |
60.4 |
37.3 |
23.1 |
| |
Vert % |
3.4 |
3.5 |
4.4 |
2.7 |
| |
Index |
100 |
105 |
131 |
79 |
| Wal-Mart |
Proj |
347570 |
255605 |
149830 |
105775 |
| |
Horiz % |
100.0 |
73.5 |
43.1 |
30.4 |
| |
Vert % |
9.8 |
12.5 |
14.9 |
10.2 |
| |
Index |
100 |
128 |
152 |
104 |
| Other Firestone - Mastercare |
Proj |
10625 |
8625 |
7375 |
1250 |
| |
Horiz % |
100.0 |
81.2 |
69.4 |
11.8 |
| |
Vert % |
0.3 |
0.4 |
0.7 |
0.1 |
| |
Index |
100 |
141 |
245 |
40 |
| Other Store |
Proj |
385660 |
240975 |
123865 |
117110 |
| |
Horiz % |
100.0 |
62.5 |
32.1 |
30.4 |
| |
Vert % |
10.9 |
11.8 |
12.3 |
11.3 |
| |
Index |
100 |
108 |
113 |
104 |
| Did not shop |
Proj |
1169495 |
543475 |
259770 |
283705 |
| |
Horiz % |
100.0 |
46.5 |
22.2 |
24.3 |
| |
Vert % |
33.0 |
26.6 |
25.8 |
27.4 |
| |
Index |
100 |
81 |
78 |
83 |
| Any automotive store |
Proj |
2374710 |
1498485 |
745545 |
752940 |
| |
Horiz % |
100.0 |
63.1 |
31.4 |
31.7 |
| |
Vert % |
67.0 |
73.4 |
74.2 |
72.6 |
| |
Index |
100 |
110 |
111 |
108 |
| © Scarborough Research 2004 |
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