Media Ranker -
The Media Ranker is a report used to compare one target variable (“Who do you want to look at?”) with multiple media variables. Click on any figure in red in the table below to view a data description.
Study: Miami FL 2004 Release I
Release: Total (Feb 2003 - Jan 2004)
Base: Total
Projected: 3544205 Respondents: 4085
Target: Stores hhld shopped for auto products/services past 12 mo: AutoZone
Projected: 444835 Respondents: 469 Percent of Base: 12.6%
|
Media Vehicle |
Aud Comp % |
Target Average Persons |
Target Average Rating |
Target Average Index |
Target Cume |
Target Cume % |
Cume Index |
| Daily newspapers: Miami Herald |
|
|
|
|
|
34.2 |
|
| Daily newspapers: Sun-Sentinal (Ft. Lauderdale) |
7.0 |
44420 |
10.0 |
56 |
95040 |
21.4 |
75 |
| Daily newspapers: El Nuevo Herald-Spanish |
11.7 |
27470 |
6.2 |
93 |
54690 |
12.3 |
104 |
| Daily newspapers: Diario Las Americas |
27.7 |
14735 |
3.3 |
221 |
22540 |
5.1 |
156 |
| Daily newspapers: USA Today |
11.3 |
8815 |
2.0 |
90 |
18165 |
4.1 |
75 |
| Daily newspapers: New York Times |
6.3 |
5600 |
1.3 |
50 |
13315 |
3.0 |
58 |
| Daily newspapers: Palm Beach Post |
5.0 |
4350 |
1.0 |
40 |
10.05 |
2.3 |
60 |
| Daily newspapers: Wall Street Journal |
4.2 |
4120 |
0.9 |
33 |
13760 |
3.1 |
59 |
| Daily newspapers: Boca Raton News |
1.5 |
300 |
0.1 |
12 |
1370 |
0.3 |
22 |
| © Scarborough Research 2004 |
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