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news and Updates

New Software Release

PRIME NExT version 3.6 is here – packed full of new utility to help you make the most of your Scarborough investment! Be sure to check out the exciting new enhancements and changes that are included in this latest version. To learn about all the enhancements in this release, please speak with a sales representative.

 
development history

October 2008 – Version 3.6

  • New - Schedules can be retrieved from the Reach Analysis tab. An additional button labeled "Retrieve Schedule" allows retrieval of previously saved schedules. Now users can save and retrieve on one screen!
  • New - Audience Coding Specs now can be transferred. Any newly created specs can be transferred to other studies. The same restrictions apply when transferring from one study to another.
  • Enhanced - Longer file names can be entered when saving specs. Longer file names, up to 120 characters, will help with identifying files upon retrieval.
  • New - Definitions and Headings Buttons Are Available in Report Specs Enhanced Tab. By clicking on the new Definitions button, you can see all definitions without leaving the Report Specs Enhanced tab. Also, headings can be edited upon clicking the new Headings button.
  • New - The model used for Reach/Frequency Reports has been updated. The Reach/Frequency models have undergone a slight adjustment with regard to the handling of duplication and/or non-duplication among multiple media vehicles. Most multi-vehicle reports run using the updated models will yield virtually identical results as the prior models. Minor differences observed between identical reports run using the prior and current models are the result of this adjustment and not due to any software or data anomaly.

Past Upgrades
View all the innovative upgrades PRIME NExT has seen from 2001-present (PDF document).

 
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