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Profiler Report -
The Profiler is a report used to compare one target variable (“Who do you want to look at?”) with multiple variables (“What do you want to know?”). Click on any figure in red in the table below to view a data description.

Study: Miami FL 2004 Release I Release: Total (Feb 2003 - Jan 2004) Base: Total Projected: 3544205 Respondents: 4085 Target: Age Summaries: Adults 18 - 49 Projected: 2041960 Respondents 2281 Percent of Base: 57.61
Stores hhld shopped for auto products/service past 12 mo.	Total Pop.	Total %	Target Pop.	Target %	Index	Horiz. %
Total	3544205	100.0	2041960	100.0	100	57.6

Auto dealership	343865	9.7	189740	9.3	96	55.2
AutoZone	444835	12.6	328645	16.1	128	73.9
Bennett Auto Supply	112340	3.2	75370	3.7	116	67.1
BJ's Wholesale Club	99815	2.8	60810	3.0	106	60.9
Bridgestone - Firestone - Mastercare	75520	2.1	51505	2.5	118	68.2
Costco	130380	3.7	76505	3.7	102	58.7
Discount Auto Parts	1111335	31.4	788300	38.6	123	70.9
Firestone - Mastercare	159440	4.5	104765	5.1	114	65.7
Goodyear Tire & Auto	145200	4.1	84370	4.1	101	58.1
Jiffy Lube	239260	6.8	154440	7.6	112	64.5
Kmart	165860	4.7	111760	5.5	117	67.4
Maaco	8295	0.2	6705	0.3	140	80.8
Meineke Discount Mufflers	24715	0.7	11390	0.6	80	46.1
Midas	44285	1.2	29800	1.5	117	67.3
NAPA Auto Parts	175020	4.9	109230	5.3	108	62.4
Pep Boys	431320	12.2	296045	14.5	119	68.6
Sam's Club	55045	1.6	34480	1.7	109	62.6
Sears	313185	8.8	169480	8.3	94	54.1
Target	75400	2.1	52650	2.6	121	69.8
Tire Kingdom	280950	7.9	174320	8.5	108	62.0
Tires Plus	118940	3.4	71835	3.5	105	60.4
Wal-Mart	347570	9.8	255605	12.5	128	73.5
Other Firestone - Mastercare	10625	0.3	8625	0.4	141	81.2
Other store	385660	10.9	240975	11.8	108	62.5
Did not shop	1169495	33.0	543475	26.6	81	46.5
Any automotive store	2374710	67.0	1498485	73.4	110	63.1
© Scarborough Research 2004