Reach Analysis -
The Reach Analysis function provides reach and frequency analyses for media schedules based on insertions and/or spots. Click on any figure in red in the table below to view a data description.
Study: Miami FL 2004 Release I
Release: Total (Feb 2003 - Jan 2004)
Base: Total
Projected: 3544205 Respondents: 4085
Target: Stores hhld shopped for auto products/services past 12 mo: AutoZone
Projected: 444835 Respondents: 469
|
Cost |
Media Vehicle |
Sch #1 |
| 1000 |
Daily newspapers: Miami Herald Summary |
5 |
| |
Reach |
|
| |
Reach % |
|
| |
Average Frequency |
2.8 |
| |
GRPs |
96 |
| |
Gross Impressions |
427700 |
| |
Total Insertions/Spots |
5 |
| |
Total Vehicles |
1 |
| |
Total Cost |
5000 |
| |
CPM Reach |
33 |
| |
CPM Gross Impressions |
12 |
| |
Cost per GRP |
52 |
| |
Duplication % |
64.5 |
| © Scarborough Research 2004 |
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