PRIME NExt--Data is, PRIME does.
PRIME  
Overview
System Requiremens and Loading Instructions
Scarborough Delivers Website
User Guide
How to Read Reports
Client Service
News and Updates
Presentations & Trainings
FAQs
Data Delivery Schedule
Contact Us
PRIME NExT
PRIME NExT man
user guide

Download the entire User Guide (PDF file size - 4.88 MB); or dowload individual sections by clicking on the icon.

NOTE: Clicking the icon will launch the PDF in your browser; to download the PDF file to your hard drive, right-click the icon and select "save target as..."

TABLE OF CONTENTS
PRIME NExT Features and Benefits (PDF file size - 88 KB) 1 Page 88 KB
     
System Requirements (PDF file size - 89 KB) 1 Page 89 KB
  • Hardware Requirements
  • Software Requirements
   
Installing PRIME NExT (PDF file size - 142 KB) 4 Pages 142 KB
  • Installing PRIME NExT as a Windows Application
  • Installing PRIME NExT as an Intranet Application
  • Installing PRIME NExT Market Studies
  • PRIME NExT Folders and Files
   
Getting Started (PDF file size - 336 KB) 10 Pages 336 KB
  • Running PRIME NExT as a Windows Application
  • Running PRIME NExT as an Intranet Aplication
  • Running PRIME NExT as an Internet Application
  • Logging Into PRIME NExT
  • Selecting a Study
  • Using Study Proprietary Codes
  • Study Maker
   
User Setup and Maintenance (PDF file size - 178 KB) 6 Pages 178 KB
  • Setting Up and Maintaning PRIME NExT Users
  • To Add a PRIME NExT User
  • To Change Your PRIME NExT User Information
  • To Change a PRIME NExT's User's Information
  • To Delete a PRIME NExT User
  • Notebook Control
   
A Quick Tour of PRIME NExT (PDF file size - 124 KB) 5 Pages 124 KB
  • Basics of the PRIME NExT User Interface
  • Navigating within PRIME NExT
  • Summary of Screens
   
General Usage - Scenarios (PDF file size - 98 KB) 3 Pages 98 KB
  • Reordering Definitions
  • Private/Public Definitions
  • Excluding Within a Definition
  • Study-wide Search
  • Custom TV Dayparts
   
General Usage - Creating Reports (PDF file size - 120 KB) 6 Pages 120 KB
  • Creating a Profiler Report
  • Creating a Crosstab Report
  • Creating a Media Ranker Report
  • Creating a Reach Analysis Report
   
Bases and Targets (PDF file size - 71 KB) 1 Page 71 KB
  • Overview of Bases
  • Overview of Targets
   
Creating Report Specifications (PDF file size - 1,156 KB) 38 Pages 1,156 KB
  • Coding Definitions from Database Categories
  • Creating Definitions from Category and Sub-Category Selections
  • Quickly Loading Saved Definitions and TV Dayparts
  • Sending a Definition to Coding
  • Deleting Definitions within the Rpt. Spec's - Basic Screen
  • Coding Definitions by Searching the Database
  • Using the Rpt. Spec's -- Combined Screen
  • Enhanced Techniques for Coding Definitions
  • Creating Definitions using Audience Coding
  • Using AND, OR, XOR, and NOT Logic
  • Creating TV Dayparts - Basic
  • Creating TV Dayparts - Quick
  • Creating TV Dayparts - Advanced
  • Creating TV Dayparts - Logic
   
Managing Report Specifications (PDF file size - 250 KB) 9 Pages 250 KB
  • Managing Definitions
  • Saving and Loading Definition Sets
  • Selectively Retrieving Definitions from Saved Sets
  • Transferring Definition Sets to Another Study
  • Revising Definition Headings
   
Customizing Report Specifications (PDF file size - 108 KB) 2 Pages 108 KB
  • Defining Means, Medians, and Totals
  • Defining Costs and Factors
   
Working with Interactive Reports (PDF file size - 1,603 KB) 73 Pages 1,603 KB
  • Report Headings
  • Report Wizard
  • Quick View Reports
  • Crosstab
  • Trender
  • Media Ranker
  • Conversation Rater
  • Profiler
  • NSI Profiler
  • Cost Analysis
  • Cost Tab
  • Reach Analysis
  • Reach Frequency
  • Detail Reach Analysis
  • Multi-Media Optimizer
  • Multi-Market Reach
   
Report Output (PDF file size - 1,435 KB) 44 Pages 1,435 KB
  • Report Output in Browser Format
  • Report Output in Spreadsheet Format (non-Internet, intranet only)
  • Report Output in Word Processing Format (non-Internet, intranet only)
  • SnapShots
  • PRIMEpoint
  • PRIMEpoint Plus
   
Data Extraction and Import (PDF file size - 300 KB) 14 Pages 300 KB
  • Data Extraction
  • Data Import
   
Glossary (PDF file size - 91 KB) 8 Pages 91 KB
  • Industry Terms
  • Industry Formulas
   

 

 
Homepage