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Nearly Half of All American Homeowners Give a Green Thumbs-Up to Home Improvements
As spring continues to blossom, a new study from local market consumer research firm Scarborough reveals that of the nearly 164 million homeowners in the United States, nearly half (49 percent) gardened in the past 12 months.
- New York, May 7, 2012 View full details Download PDF version Gym-Goers and Organic Shoppers Give in to Fast Food Temptations
Scarborough Study Analyzes the Quick Service Restaurant Habits of Health-Conscious Americans
- New York, April 17, 2012 View full details Download PDF version Geoscape Integrates Hispanicity™ into Scarborough Online Platform
Integrated Data and Visualization System Answers Critical Marketing Questions
- New York, April 4, 2012 View full details Download PDF version Hitting a Home Run with the Digital Generation
Scarborough Sports Marketing Study Provides Insights into Young Major League Baseball Fans
- New York, April 3, 2012 View full details Download PDF version Keeping Up with the Baby Boomers
A new study reveals that Baby Boomers, making up 35% of the U.S. adult population (81M), are living up to their revolutionary legacy, showing the nation that their heyday is far from over by taking pleasure in life’s adventures.
- New York, March 20, 2012 View full details Download PDF version Automotive Market Research: American Automotive is Back!
The American automotive industry had traveled a tough road through the economic downturn, but according to a new complementary study and accompanying infographic from local market consumer research firm Scarborough, the American auto industry will be putting the pedal to the metal this coming year.
- New York, March 7, 2012 View full details Download PDF version
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