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GeoScape® Integrates Hispanicity™ into Scarborough Online Platform

Integrated Data and Visualization System Answers Critical Marketing Questions
Apr 04, 2012
Miami, FL
Corporate News

Geoscape® and Scarborough Research™ today announced the integration and release of Scarborough’s PRIME Lingo® data resources within the Geoscape Intelligence System (GIS). This benchmark combination of deep consumer insight and a full-featured, online intelligence platform answers market researchers’ need for a complete resource that enables fresh local market analysis allowing them to present their findings in a visually-compelling-format.

PRIME Lingo® is local market consumer research firm Scarborough’s new web-based software platform featuring apps for all types of users. With this key integration, Geoscape subscribers who opt for the PRIME Lingo option now have single-sign-on access to all Scarborough studies plus special segmentations as well as Geoscape’s Hispanicity™ segmentation which is embedded in Scarborough data.

As the premier source for consumer insights, measuring the lifestyle and shopping patterns, media behaviors and demographics of American consumers, Scarborough measurements detail the dynamic lives of American adults in 77 different local markets. Scarborough’s insights enable market researchers to create the ideal consumer profile for their products or services.

The GIS platform then enables users to quantify, geo-locate and even identify these key target markets with extreme accuracy at all geographic levels, and even within retail trade areas, down to the block group level. This type of localized market intelligence can dramatically improve the ROI of any product launch, distribution strategy, site selection or marketing campaign.

The integration of these two powerful web-based intelligence platforms enables a deeper understanding of key market dynamics, all with a single-sign-on and on a seamless platform designed for marketers of all skill levels.

For existing Scarborough customers, Geoscape can activate their PRIME Lingo subscription right inside the GIS application. Current Geoscape subscribers can opt to add PRIME Lingo access for individual metro areas, or for the entire 77 local markets surveyed by Scarborough twice each year.

For more information about this powerful new combination of resources, please visit either or

About Geoscape

Geoscape serves its clients by providing analytics, data and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and César M Melgoza, Founder & CEO, and is headquartered in Miami.

About Scarborough: 

Scarborough (, brings the local market to life like no other company. Our consumer insights reflect the shopping patterns, media usage behaviors across multiple platforms, and the lifestyle trends of American adults. Media professionals, marketers and agencies use Scarborough insights to: create a smarter, more informed marketing mix; conduct market-competitive analyses; plan event sponsorships and partnerships; geo-target prospective consumers; increase product sales, grow customer loyalty and for overall marketing strategy. Scarborough’s core offering of individual local-market studies spanning 120+ markets (including Puerto Rico). 77 local markets are MRC accredited. Other products and services include Analytics (customized research and express analysis) Sports and Hispanic insights and attitudinal data to help our clients address the why behind consumer behavior.  Scarborough surveys more than 210,000 adults annually, and studies more than 2,000 consumer categories. Scarborough has been in business for 40 years and is a joint venture between Arbitron Inc. ( and The Nielsen Company (