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Press Room

Welcome to our Press Room – your source for the latest news, and consumer market trend reports from Nielsen Scarborough. In addition to our regular market trends and corporate news, Nielsen is pleased to provide data on American consumers to our friends in the media for editorial use. We are also proud to offer commentary from any of our many thought leaders and speak to a specific topic. Please contact us directly to request data or a thought leader interview.

NEWS RELEASES

Jun 14, 2012

New York, NY

A new study from local market consumer research firm Scarborough reveals that 42 percent of the age 21+ American adult population have enjoyed a beer in the past 30 days.

May 07, 2012

New York, NY

As spring continues to blossom, a new study from local market consumer research firm Scarborough reveals that of the nearly 164 million homeowners in the United States, nearly half (49 percent) gardened in the past 12 months.

Apr 17, 2012

New York, NY

A new study from local market consumer research firm Scarborough reveals that Health-Conscious Consumers, defined as American adults who belong to a gym and buy local or organic food, make up nine percent (21M) of the American adult (age 18+) pop

Mar 20, 2012

New York, NY

A new study from local market consumer research firm Scarborough reveals that Baby Boomers*, making up 35% of the U.S.

Jan 30, 2012

New York, NY

Despite nation-wide economic uncertainty, local market consumer research firm Scarborough reveals insights into the demographics and local markets for which dreams of winning big are high.

Apr 11, 2011

New York, NY

Scarborough, the leading source for local market media and consumer insights, announced today the appointment of Gerardo Guzman as vice president of product management.  In this newly-created position, Mr.

Jan 26, 2011

New York, NY

Scarborough, the leading source for local market media and consumer insights, announced today the appointment of Brian Condon to executive vice president, commercial development.  His official start date is April 1, 2011.

Dec 02, 2010

New York, NY

Scarborough, the leading source for local market media and consumer insights, announced today the appointment of Tom Drouillard as president and chief executive officer.  Mr.

Nov 09, 2010

New York, NY

Scarborough announces the launch of PRIME Lingo™ , the company’s new web-based software platform.

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