Rematch on the Gridiron! Giants and Patriots Fans Divided by Teams and Interests

The field is set for an epic rematch between the New York Giants and New England Patriots at this years’ Super Bowl XLVI. A new study from Scarborough Sports Marketing, a consumer marketing firm specializing in sports and fan insights, reveals findings that show demographic and lifestyle differences between Giants and Patriots fans in the New York and Boston markets.
- New York, February 2, 2012   View full details   Download PDF version

Buffalo, NY; Providence, RI and Albany, NY Have Been Feeling Lucky

Despite nation-wide economic uncertainty, local market consumer research firm Scarborough reveals insights into the demographics and local markets for which dreams of winning big are high. According to this new study, 39% or 91M of all American adults 18+ have purchased a lottery ticket in the past 30 days.
- New York, January 30, 2012   View full details   Download PDF version

Don’t “Drop the Ball” on these New Year’s Resolutions!

A new study from local market consumer research firm Scarborough reveals some of the likely New Year’s Resolution topics for the over 235 million American adults age 18+. There are six major categories for New Year’s Resolutions as determined by Scarborough: Voting, Financial, Technology, Fitness, Education and Eco-friendliness.
- New York, December 22, 2011   View full details   Download PDF version

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Super Bowl Infographic

The field is set for an epic rematch between the New York Giants and New England Patriots at this years’ Super Bowl XLVI. A new study from Scarborough Sports Marketing, a consumer marketing firm specializing in sports and fan insights, reveals findings that show demographic and lifestyle differences between Giants and Patriots fans in the New York and Boston markets.
Click here for more on this study and additional research studies.