Scarborough Research’s PRIME NExT data analysis software helps you maximize the value of your Scarborough data investment. The software provides basic and advanced data analysis capability (profile, crosstab, media ranking, reach and frequency). Using interactive and browser-driven technology, PRIME NExT offers multiple options for your report output and several common software applications. PRIME NExT is flexible and easy to use, taking your data analysis ability to the NExT level.

Scarborough Research™ is dedicated to the highest level of client service. We have created a suite of client service resources that are part of the PRIME NExT software investment.
We offer training, on-site and virtual, to help our clients learn the software as well as new functions which are added over time. The PRIME Helpline, 1-800-756-PRIME, is open 24 hours a day, seven days a week to assist clients.

To view the PRIME NExT website, click here.