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Privacy Policy

PRIVACY STATEMENT (Last Updated 9/13)

Scarborough™ is concerned about privacy issues and wants you to be familiar with how we collect, use and disclose information. This Privacy Statement describes our practices in connection with information that we collect through the website owned and controlled by us from which you are accessing this Privacy Statement (the “Site”). By providing Personal Information to us or using the Site, you agree to the terms and conditions of this Privacy Statement.

Personal Information

Personal Information We Collect

“Personal Information”  is information that identifies you as an individual, such as:

  • Name
  • Postal address
  • Telephone number
  • Email address
  • Twitter handle

We may combine your Personal Information with information that we receive from and about you, online and offline, including from third parties. In the event that you purchase data or a report on the Site, we may also collect financial information such as your credit card/debit card number and other billing information.

How We Use Personal Information

We may use Personal Information:

  • to respond to your inquiries and fulfill your requests, such as to send you communications such as newsletters.
  • to send you important information regarding the Site, changes to our terms, conditions and policies and other administrative information.
  • to send you marketing communications that we believe may be of interest to you.
  • to personalize your experience on the Site, such as by presenting offers tailored to you.
  • to allow you to participate in sweepstakes, contests and similar promotions and to administer these activities. Some of these activities have rules, which could contain additional information about how we use and disclose your Personal Information, so we suggest that you read the rules carefully.
  • to allow you to send messages to another party through the Site. By using this functionality, you are telling us that you are entitled to use and provide us with such party’s name and email address. We do not retain any third party’s information after the email is sent.
  • for our business purposes, such as data analysis, audits, developing new products and services, enhancing our website, improving our services, identifying usage trends and determining the effectiveness of our promotional campaigns.
  • as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

How Personal Information is Disclosed

Your Personal Information may be disclosed:

  • to our affiliates for the purposes described in this Privacy Statement.
  • to our third party service providers who provide services such as website hosting, data analysis, infrastructure provision, IT services, customer service, email delivery services, auditing services and other similar services, to enable them to provide services.
  • to third parties to permit them to send you marketing communications, if you have opted into such sharing
  • to third parties such as sponsors of sweepstakes, contests and similar promotions.
  • to identify you to anyone to whom you send messages through the Site.
  • by you, on message boards, chat, profile pages and blogs and other services to which you are able to post information and materials. Please note that any information you post or disclose through these services will become public and may be available to visitors to the Site and to the general public. Scarborough may delete or remove such messages in its sole discretion. We urge you to be very careful when deciding to disclose your Personal Information, or any other information, on the Site.
  • to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
  • as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

OTHER Information

Other Information We Collect

“Other Information” is any information that does not reveal your specific identity or does not directly relate to an individual, such as:

  • Browser information
  • Information collected through cookies, pixel tags and other technologies
  • Demographic information and other information provided by you
  • Aggregated information

How We Collect Other Information

We and our third party service providers may collect Other Information in a variety of ways, including:

  • Through your browser: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version and Internet browser type and version. We use this information to ensure that our Site functions properly.
  • Using cookies: Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Site, pages visited and language preferences. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience while visiting the Site, as well as for online tracking purposes. We also use cookies to gather statistical information about the usage of the Site in order to continually improve its design and functionality, understand how customers use it and to assist us with resolving questions about it. If you do not want information collected through the user of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. If you choose to decline cookies, some or all of the features, functionality and promotions available through the Site may not be available to you.
  • Using pixel tags and similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Site pages and HTML-formatted email messages to, among other things, track the actions of Site users and email recipients, measure the success of our marketing campaigns and compile statistics about Site usage and response rates.
  • IP Address: Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address is identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the page(s) that were visited. We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering the Site.
  • From you: Information such as your location, as well as other information, such as your preferred means of communication, is collected when you voluntarily provide this information. Unless combined with Personal Information, this information does not personally identify you.
  • By aggregating information: Aggregated Personal Information does not personally identify you (for example, we may aggregate Personal Information to calculate the percentage of our users who have a particular telephone area code).

How We Use and Disclose Other Information

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then, in addition to the uses listed in the “How We Collect Other Information” section above, we may use and disclose Other Information for all the purposes for which we use and disclose Personal Information.

In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

THIRD PARTY SITES

This Privacy Statement does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which this Site contains a link. The inclusion of a link on the Site does not imply endorsement of the linked site by us or by our affiliates.

security

We use reasonable organizational, technical and administrative measures to protect Personal Information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below.

Credit card numbers are used only for processing payments and are not used for other purposes. When collecting or transferring credit card information we utilize Magneto Community Edition software and additional security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. The personal information you provide us is stored on computer systems located in our controlled facilities which have limited access. When we transmit highly confidential information (such as credit card number) over the internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol. As part of real-time payment processing, Scarborough subscribes to fraud management services.. This service provides Scarborough with an extra level of security to guard against credit card fraud and to protect your financial data.

CHOICES AND ACCESS

Your choices regarding our use and disclosure of your Personal Information

We give you choices regarding our use and disclosure of your Personal Information for marketing purposes. You may opt out from:

  • Receiving marketing emails from us: If you no longer want to receive marketing emails from us, you may opt out of receiving them by following the instructions contained in each such email. If you opt out of receiving marketing messages from us, we may still send you important administrative messages
  • Our sharing of your Personal Information with affiliates for their marketing purposes: If you would prefer that we not share your Personal Information on a going-forward basis with our affiliates for their marketing purposes, you may opt out of this sharing by emailing info@scarborough.com.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out as described above, we will not be able to remove your Personal Information from the databases of our affiliates or unaffiliated third parties with which we have already shared your Personal Information.

How you can access, change or suppress your Personal Information

If you would like to review, correct, update, suppress, delete or otherwise limit our use of the Personal Information you have provided to us, you may contact us by writing to info@scarborough.com.

In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable.

RETENTION PERIOD

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or allowed by law.

use of THE site by CHILDREN

The Site is not directed to individuals under the age of thirteen (13), and we request that these individuals not provide Personal Information through the Site.

JURISDICTIONAL ISSUES

The Site is controlled and operated by us from the United States and is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States.

CROSS-BORDER TRANSFER

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using our Site you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than in your country.

SENSITIVE INFORMATION

we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Site or otherwise to us.

UPDATES TO THIS PRIVACY STATEMENT

We may change this Privacy Statement. The “Last Updated” legend above indicates when this Privacy Statement was last revised. Any changes will become effective when we post the revised Privacy Statement on the Site. Your use of the Site following these changes means that you accept the revised Privacy Statement.

CONTACTING YOU

If you have any questions about this Privacy Statement, please contact us at info@scarborough.com, or write to: Scarborough, 770 Broadway, New York, NY 10003 Attn: Marketing. Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.