Scarborough™ is a
media research firm that provides information services used by the media, their
advertisers and advertising agencies to develop local marketing strategies.
Consistent with our corporate values of honesty, integrity and trust, Scarborough
Research is committed to protecting the privacy of personal information. In
order to understand the manner in which Scarborough™ protects
information provided to us via the Web site, please read the following Privacy
Statement for the Web site.
VISITORS
Visitors may access Scarborough's Web site and browse to review the
services Scarborough™ offers without providing personal information.
SCARBOROUGH
RESEARCH SUBSCRIBERS/CLIENTS
Scarborough™ collects personally identifiable information, or personal
information, such as name, organization, address, business e-mail address, and
telephone and fax numbers, when our clients provide this information at the
time of registration for one of our conferences, at the time an individual
makes a request from Stat Shop, or directly from the clients’ account
representative. This information is shared internally at
Scarborough™ to the extent necessary to ensure data security and to
complete a client order.
In some instances, we may use
other companies to perform certain services on our behalf. These companies may
need access to personal information to complete the services. These companies
will not have authorization to use personally identifiable information for
purposes other than to perform the services on our behalf. The data we collect
are considered our proprietary business assets and may be transferred if
Scarborough™ or substantially all of its assets are acquired by another
company. We may also be required by law to release personally identifiable
information under certain circumstances.
SCARBOROUGH
RESEARCH'S OFFLINE RESEARCH
Scarborough™ collects personally identifiable data through its offline
research process. Scarborough™ and any third party we work with
in our research, will not release or use our respondents’ and their households’
personally identifiable information to sell or market them anything
CHILDREN
Scarborough™ does not knowingly solicit information from children on
its Web site or knowingly market its services to children. Scarborough
abides by the Children’s Online Privacy Protection Act.
ADDITIONAL
INFORMATION COLLECTED AUTOMATICALLY
As mentioned above, for general browsing and looking at our Web site's
offerings, no personal information is captured. Scarborough™ does
obtain certain information each time a visitor logs onto the Web site. Examples
of this type of information include the type of Internet Browser being used,
and the domain name of the Web site from which the visitor linked to our site.
COOKIES
When a visitor views Scarborough’s website, including the
weknowthelocals.com website, Scarborough™ may store some information on
the viewer's computer's hard drive this information will be in the form of a
"cookie" or similar file and can help us in many ways. For example,
cookies allow Scarborough™ to track data, maintain visitor’s login
information during and after the session (if visitor selects “remember my
password”), allow visitors to navigate the website without having to
authenticate again, determine which page requires login, as well as to allow
visitors to read the database and present information back to the visitor. With most Internet browsers, you may
erase cookies from your computer hard drive, block all cookies or receive a
warning before a cookie is stored. Should you choose to block or delete
cookies, you will have difficulty accessing parts of Scarborough's website.
SECURITY
To prevent unauthorized access, maintain data accuracy, and ensure the
appropriate use of information, Scarborough™ implements procedures to
safeguard and secure the information that is collected online. Although
Scarborough™ will use reasonable efforts to safeguard the confidentiality
of the information provided, transmissions made by means of the Internet cannot
be made absolutely secure. Scarborough™ is not liable for disclosure of
the information supplied due to errors in transmission or unauthorized acts of
third parties.
GOVERNING
LAW
This Policy, the laws of the State of New York, and the United States shall
govern any issues related to this Privacy Statement that may arise.
E-MAIL
Scarborough™ collects email addresses through its website for various
information and may use the e-mail addresses provided at registration for one
of the Conferences, when there is a request from Stat Shop or when provided
directly to the clients’ account representative, to send e-mails concerning
updates or announcements about our services to our subscribers. Subscribers may
indicate at the time of registration that they do not wish to receive e-mail
information from Scarborough™.
CONTACT INFORMATION/ REVIEW OF CLIENT INFORMATION
Scarborough™ reserves the right to contact our clients regarding
account status and changes to the subscriber agreement, privacy policy, or any
other polices or agreements relevant to our clients.
If you would like to review
and/or update the client information that you provided at the time of registration
for a conference, or at the time you made a request from Stat Shop, or if there
are any questions or concerns about the privacy policy, please send us an
e-mail at info@scarborough.com.
Headquarters
Scarborough
770 Broadway
New York, NY 10003
Phone: 646.517.1000
Fax: 646.517.1050
info@scarborough.com
Survey Operations Center
Scarborough
3111 N. University Drive, Suite 106
Coral Springs, FL 33065
Phone: 800.753.6043
lkinkaid@scarborough.com
REVISIONS OF THIS PRIVACY STATEMENT
Scarborough™ may revise this Privacy Statement from time to time, and
visitors are invited to check back periodically.
© 2013
Scarborough™. All Rights Reserved.
Last revised April
6, 2009 |
