CONSUMER MARKET REPORTS
See what the insight experts have to say about your industry and your unique audiences. Here you’ll find reports on wide-ranging consumer groups we know are critical to your business’s success. Whether you are looking for a written, detailed report on the automotive industry or a visually impressive infographic on Millennials, Nielsen Scarborough reports shine a light on diverse consumer groups.
By understanding how we use our own data to paint a portrait of the American consumer, you will be inspired to use Nielsen Scarborough data to pinpoint consumer groups you had never considered possible to reach.
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Scarborough | Mar 17, 2014
Use this report to identify consumers who are open to the idea of mobile outreach.
Scarborough | Feb 18, 2014
Whether you are planning or buying local media, an in-depth look into the newspaper readership of your target markets is a crucial asset to building your outreach strategy.
Scarborough | Jan 29, 2014
Use this report to see how dividing larger consumer groups like Moms into smaller sub-sections like Millennial Moms (age 18-29) can help your message make a stronger impact.