CONSUMER MARKET REPORTS
See what the insight experts have to say about your industry and your unique audiences. Here you’ll find reports on wide-ranging consumer groups we know are critical to your business’s success. Whether you are looking for a written, detailed report on the automotive industry or a visually impressive infographic on Millennials, Nielsen Scarborough reports shine a light on diverse consumer groups.
By understanding how we use our own data to paint a portrait of the American consumer, you will be inspired to use Nielsen Scarborough data to pinpoint consumer groups you had never considered possible to reach.
See a report topic here that you would like replicate using your brand or media outlet? We can do the work for you! Contact our Nielsen Scarborough Express Analytics team and let them know you want the report you just read tailored to your consumer in your market.
Need us to create a custom report?VISIT EXPRESS ANALYTICS»
Nielsen | Oct 11, 2016
This infographic highlights the media habits of the Hispanic Millennial Voter to show which media strategies might be most effective to increase turnout at the polls.
Nielsen | Aug 31, 2016
This infographic focuses on the media preferences of the Non-Collegiate White Male Voter.
Nielsen | Jul 14, 2016
This infographic highlights media habits of the African American Voter to show which media strategies might help encourage voting at the polls.