CONSUMER MARKET REPORTS
See what the insight experts have to say about your industry and your unique audiences. Here you’ll find reports on wide-ranging consumer groups we know are critical to your business’s success. Whether you are looking for a written, detailed report on the automotive industry or a visually impressive infographic on Millennials, Nielsen Scarborough reports shine a light on diverse consumer groups.
By understanding how we use our own data to paint a portrait of the American consumer, you will be inspired to use Nielsen Scarborough data to pinpoint consumer groups you had never considered possible to reach.
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Nielsen | Aug 31, 2016
This infographic focuses on the media preferences of the Non-Collegiate White Male Voter.
Nielsen | Jul 14, 2016
This infographic highlights media habits of the African American Voter to show which media strategies might help encourage voting at the polls.
Nielsen | Jun 29, 2016
View the habits of the Single White Female Voter to understand which media strategies will encourage her to vote at the polls.