CONSUMER MARKET REPORTS
See what the insight experts have to say about your industry and your unique audiences. Here you’ll find reports on wide-ranging consumer groups we know are critical to your business’s success. Whether you are looking for a written, detailed report on the automotive industry or a visually impressive infographic on Millennials, Scarborough reports shine a light on diverse consumer groups.
By understanding how we use our own data to paint a portrait of the American consumer, you will be inspired to use Scarborough data to pinpoint consumer groups you had never considered possible to reach.
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Scarborough | Feb 18, 2014
Whether you are planning or buying local media, an in-depth look into the newspaper readership of your target markets is a crucial asset to building your outreach strategy.
How can you reach the busy, yet affluent, Working Moms? Use this report to identify business and outreach opportunities within this consumer group.
Scarborough | Jan 29, 2014
Use this report to see how dividing larger consumer groups like Moms into smaller sub-sections like Millennial Moms (age 18-29) can help your message make a stronger impact.